Hello everyone and welcome to At Barrens. I'm Andy Surwer and welcome to our guest, Enon Cry's, CEO of Mattel.

Enon, nice to see you.

Hello Andy, good to be here.

I know you're probably sick of talking about it, but maybe not.

Barbie, I have to ask you about Barbie and the movie specifically.

You talked about Barbie really benefiting the company in the second half of the year.

Exactly how much has Barbie the movie helped Mattel in terms of royalties and in terms of incremental sales.

We're always happy to talk about Barbie.

We couldn't be more proud about the success of the movie. And what

we've said is that in 2023 as a whole, the movie will add about $125 million of gross

billings, a minimum of $125 billion of gross billings, at 60% operating income margin,

which is $75 million or more in 23.

So the idea was to say this is one movie in one year.

And while not every movie would be a Barbie in the aggregate,

as we continue to execute on our entertainment strategy and capture full value from our intellectual properties, this in success will have a transformative impact on the company.

What about incremental sales, though?

How much did it boost the sales of the doll and all the things that go with it?

So this number aggregates all of the Barbie movie related benefits.

So movie proceeds and movie related toy and merchandise.

Okay, got it.

And yes, there's still people who need to see the movie like myself.

I'm almost embarrassed to say I haven't seen it.

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