I remember one time when I was a kid, my dad was like, hey, uh, some of that situation

you're walking into, you want to be heads up on that, man?

It looks like they're about to pull the old bait and switch on you.

I was like, yeah, I was thinking that too, dad.

What the heck?

Also what's the bait and switch?

I know.

I just want you to say it so that I can hear how you would say it.

I didn't know.

And dad explained that the bait and switch was the thing where you say one thing is going

to happen.

But then surprise, once you get inside and you're kind of locked into the deal and a little

bit obligated and on the hook now, it was this completely other thing.

And now you got tricked.

And because of some basic aspects of our shared human psychology and sunk cost fallacy,

then you can't get out of it.

And now you feel obligated and you don't want to be embarrassed or admit that you were

wrong or that you got tricked.

And so the bait and switch is a really effective tactic because it weaponizes our own dignity

and pride and also decency against ourselves to get us to go along with things that we

never would have gone along with if they just set up front.

Here is the horrible thing I'm inviting you to go along with.

...