What's up, everybody? I'm Matt. This is the 10 Minute Bible Hour podcast. Thank you for

hanging out with me. I was poking around on the podcast charts this weekend and looking

for new stuff to listen to. I'm thumbing through Spotify and I realized, and every time

I think I have a sense of how vast the podcast world is, I am humbled when I actually go out

into those deep waters and explore. There's just so much stuff. And because of the sheer volume

of podcasts, there's bound to be a bunch that are really good. And there are so many that

are so good with such talented people making really insightful content. And then I get

to the microphone here to record stuff for us today. And I'm more reminded than ever,

like, dang, you all are sacrificing listening to other stuff with your time to hang out with me

and do this. And I just, I really appreciate it. I know you got a billion things you can do with

your time. And you working this in and making this a part of the rhythm that we share together

is very, very appreciated. Several years ago, I was working at a church and we were working on a

name change. That was a fashionable thing to do a while back. And I think the idea there was that

a lot of the old Christian terminology, while still very viable in terms of what it means,

it just doesn't mean much to people who are on the outside looking in. And well, for crying out

loud, if you're church and you're not at least trying to think about how you come off to people

who are on the outside looking in, you're probably missing the point. But, you know, things were

pretty well there. We were talking anyway about maybe it's time to rename this thing in a way

that'll make it make more sense to the world. And a lot of the ideas that initially got thrown out

in our brainstorming session were pretty typical of how churches were rebranding in those days.

There's effectively the same naming and branding strategy that housing developments in

nice neighborhoods would go with. You pick a geographic feature and maybe an animal would fit in

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