Unfortunately, I cannot give a full analysis of the Super Bowl or the Super Bowl ads if for whatever reason anyone actually wanted me to do that.

I watched the game rather half-heartedly paying only vague attention because I was bitter that my Baltimore Ravens weren't playing in it.

I'll admit that. I was bitter.

And in protest against this injustice, I boycotted the event. I mean, I still watched it, but I watched it unenthusiastically.

So it was a heroic form of activism on my part, you must admit. But in any case, I did happen to glance up during an early commercial break when we saw what would prove to be one of the

most viral ads of the night. It was another Super Bowl commercial for the He Gets Us campaign.

The campaign first run by a group called the Servant Foundation and now run by a group

called Come Near Incorporated, both funded by mostly anonymous, but we can assume extremely

wealthy donors, is ostensibly meant to evangelize and promote

Christianity. Indeed, they're spending tens of millions of dollars to run these ads during Super Bowl.

There are many very credible and biblically grounded Christian groups in the world that

would love to have the resources to run a commercial during the most watched television event of

the year, but most of them wouldn't

have those kinds of funds if they fundraised and saved for a decade. The people that are behind

he gets us do have that money, which means they have a unique chance that few Christians will

ever have. They're able to present a message to a hundred million people all at the same time.

In fact, this Super Bowl is certain to be among the

most watched events of all time, making this an unprecedented, or nearly unprecedented,

at least, opportunity. So what will they do with it? What message will they send out to those

100 million souls? How will they use the millions upon millions of dollars that these 60 seconds

of ad time will cost them? Will they call the world to repentance, to humility, to obedience,

to virtue? No, no, no, no, and no. Instead, they did this. Watch.

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