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This is Masters in Business with Barry Redholz on Bloomberg Radio.

This week on the podcast, I have Matt Wallert and he is a former director at Microsoft Ventures,

has done a number of startups, but his background is really in behavioral psychology, which makes for

an interesting and eclectic mix regular listeners know of my interest in behavioral psychology.

So this is right in my sweet spot. We actually did not get to talk about how we met.

I go to lots of conferences as a speaker, and so I'm always terribly reluctant to go as an attendee.

It's sort of once you've seen behind the curtain, it's like, oh now I know how the magic is done.

It ruins the, you know, it ruins the special effects once you know how the,

you mean he's really not sawing a woman in half? It ruins the show for you.

But on occasion, I'll go to some specific conference where there's a few people I want to see,

or a specific individual, and it was in the TIA CREF building conference facility,

which is on like third and 51st. It's on the 30th floor. It's a really interesting facility having

a conference center, not in the basement, but in the skies surrounded by buildings.

And I was there to see somebody else, and Matt, even Matt was right before, right after the person

I had come to see, and he just takes the stage and, you know, choose up the scenery, destroys the

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