This is the flavor. I have an incredible entrepreneur. Matt Bailey is in the house, the founder and CEO of Game On. Matt, welcome to the playbook.

Thanks, David. Good to be back here. Yeah, man. Well, you know, the name Game On really means a lot to me because when I see an entrepreneur that I met from the beginning, and I know the journey that they've been on.

And how they've enjoyed the consistent everyday persistent without quit pursuit of their own potential and to see the success that you're having now really inspires me and inspires me to empower more entrepreneurs because you truly are the epitome of Game On.

Matt quitting, just keep playing the game. And for you, what does Game On mean today? Looking back at all the challenges and the struggles that you and most every entrepreneur faces before they get to a point of success where you're at today.

Yeah, I mean, it's, it's funny when people always love, have always loved the name Game On. And I think, yeah, I think it was just an accident that we kind of did that from the start. I think I liked it. And I was like, we didn't put much thought or branding into that at the start at the very beginning, but it's turned out to be a really, really cool name that people love and resonate with and people want to kind of.

But our tagline is if it's on a time. And like it's if it games on, we can turn it on through our games. So it's always been a, it's always been a motivator and an inspiration to keep showing up to keep turning yourself on even during the tough times, which they're always there always are as, as you know, and as every entrepreneur knows, it's always turn up and turn it on and turn yourself on because sometimes it's hard to do so.

So you also have some other distribution partners. What are some of the unique relationships you have in the distribution side of things?

I mean, as far as distribution goes, we try and partner with complimentary companies that can help get us in front of, you know, companies that they're working with and we can kind of share, share that relationship and sometimes work together.

So there are many of those, but really if we're if we're talking distribution and the biggest impact of how partners land within our ecosystem is really through our directors and advisors.

So, you know, we, we not only have a board of directors that's made up of five people, including yourself, but we have an extensive list of strategic advisors who have come on board and all of them are really super connectors.

You know, it's we've from the start have made it have made it our number one goal to surround ourselves with people who can help us be better each day and bring on more partners and get more products out there into into the wild.

So I think that the biggest distribution strategy we have is working with folks like yourself working with folks in other parts of the industry or the industries we touch who have instant credibility and network and value to bring to game on because, you know, we're not naive in that our day to day team is a pretty young hustling team, but we don't have the networks that that some of our, you know, advisors and directors have.

So we really tap into tap into that and leverage that to bring on partners that say, you know, we have around around 10 partners on board right now that we're doing various things with and I'd say seven or eight of them can seven or eight of them came directly through an advisor or director.

That's beautiful and you know, you talked about from the beginning or the inception of the company and you've really been able to stick to the roots, the inspiration behind game on even though since you've been 28 there's been so much change and technology always accelerates that change, but you've really been able to stay consistent with the roots and inspirations behind game on how have you been able to do that.

And can you share with us what you see is that, you know, foundation that was built years ago.

Yeah, I mean it's it's with stage strong to our roots of engaging people, engaging retaining and monetizing through games, but we've been flexible at the same time in going down different parts depending on the way that we're on.

You know, first it was and I touched on it a little bit earlier before it first it was covert, which really just it just like everyone and many industries that slapped us in the face like and really knocked us out when there were no sports and and we had this B2C product live on the on the stone, we're like what what do we do like, well, how do we generate how do we survive.

Honestly, at that point, we had very little money in the bank, I hadn't paid myself for like nine months, I'd racked up a nice and chunky credit card bill from just living in New York and getting by paying the rent.

So I was like, what do we do at this point?

You know, how do we generate revenue quickly? Do I just go back to Australia and never and never come back to the US like what do I do.

But we we stay we stay true to our core with games, but we thought about B2B and we did our first deal with a big television network and they paid us $50,000 to do that.

And it was like, wow, that was transaction. I was in our bankrupt. That was that was cool. How do we how do we do more of that and we did more and a snowboard and a snowboard more partners.

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