Math & Magic Exclusive: Celebrating MTV’s Anniversary with the Real Story of MTV

Questlove Supreme

iHeartPodcasts

Music, Society & Culture

4.6 • 1.9K Ratings

🗓️ 3 August 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston, and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	In 2020 in a small California mountain town five women disappeared.
0:05.7	I found out what happened to all of them except one a woman known as Dea whose estate is worth
0:12.4	millions of dollars. I'm Lucy Sheriff. Over the past
0:16.4	four years I've spoken with Dia's family and friends and I've discovered that
0:21.2	everyone has a different version of events.
0:24.6	Hear the story on Where's Deer.
0:27.0	Listen on the I Heart Radio app, Apple Podcasts,
0:30.5	or wherever you listen to podcasts.
0:33.0	This could be the craziest podcast pairing ever.
0:36.0	The Governor of California, Gevin Newsom,
0:38.0	and Super Bowl champ Marshaon Beast Mode Lynch,
0:40.0	our politicken.
0:41.0	What does politikin even mean? There's bridge and gaps. With no politickin. What does politickin even mean?
0:42.8	There's bridge and gaps.
0:44.0	With no politics.
0:45.2	Joined by their friend and agent Doug Hendrickson,
0:47.6	it's going to be a wild ride.
0:48.9	We can change the world.
0:50.1	What is?
0:50.6	By podcast.
0:51.6	What? What? Listen to politickin with. Podcast by podcast. Podcasts. You talk to you about.
0:53.0	Listen to Politikin with Gavin Newsom, Marsha Lynch, and Doug Hendrickson on America's number one
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.