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The Excellence Project with Eric Worre

Mastering YouTube for Business Growth: Insights from Sean Cannell and Eric Worre

The Excellence Project with Eric Worre

Eric Worre

Marketing, Entrepreneurship, Networkmarketing, Business, Ericworre, Mlm

4.9 • 1.2K Ratings

🗓️ 28 August 2023

⏱️ 99 minutes

🧾️ Download transcript

Summary

In this episode, Eric Worre interviews Sean Cannell, the author of YouTube Secrets, who shares valuable insights on utilizing YouTube to expand a business. They highlight the significance of YouTube for Network Marketers, providing guidance on getting started and creating successful content. Strategies include adopting roles like knowledge broker, reporter, or expert while understanding the audience's needs.
Don't miss the insights from the Think Media Podcast, offering practical advice for YouTube success. Elevate your business game by mastering YouTube's dynamics and revolutionizing your growth strategy.

About:
Sean Cannell is a successful YouTuber, speaker, and coach. He specializes in guiding entrepreneurs to enhance their impact and earnings through online videos. With a substantial following of over 1 million subscribers and a remarkable 100 million video views, Sean's expertise has earned him recognition, including being featured in Forbes' list of "20 Must Watch YouTube Channels That Will Change Your Business."

HIGHLIGHTS:
YouTube strategies for business growth: Tips from Sean Cannell.
Getting started: Why Network Marketers should use YouTube and how to begin.
Creating successful videos that resonate and deliver results.
Roles to embrace: Knowledge broker, reporter, or expert—which one suits you?
Tailoring content to connect with your viewers effectively.
Recommendations from the Think Media Podcast for enhancing your YouTube presence.
Insights on fair use, React channels, content curation, and collaboration.
Exploring lists of videos, challenges, and comparisons for engaging content.
Discussing content censorship on platforms like YouTube and Rumble.
Building online influence and income through powerful video content.

SOCIAL MEDIA:
Website URL: https://www.seancannell.com/
Sean Cannell’s IG :point_right: https://www.instagram.com/seancannell/
Sean Cannell’s Facebook :point_right: https://www.facebook.com/seanTHiNKs/
Sean Cannell’s YouTube :point_right: https://www.youtube.com/thinkmediatv
Sean Cannell’s Twitter :point_right: https://twitter.com/seancannell
Sean Cannell’s LinkedIn :point_right: https://www.linkedin.com/in/seancannell/

TIME STAMPS:

00:00: YouTube Secrets for Network Marketers
00:30: Introduction to Sean Cannell
02:17: When did video become a passion and specialty for Sean?
04:54: Video podcasting and live streaming
08:17: The power of rumble
12:57: How Twitter is different from other platforms
13:47: Leveraging on every platform
17:38: How to get started on YouTube
21:09: Best practices for creating content
25:29: How to narrow down your audience
28:06: It would be a mistake to have no vision.
30:30: The three P's of branding
33:42: The importance of being a curator
37:00: The key is that you have to be a few steps ahead.
38:12: The power of fair use content
41:26: Dive into content and curate it
44:50: Eric’s advice
45:42: Free one-hour training
48:30: Reverse engineer success for Network Marketing
54:02: How to get the most views
57:34: Do you want to sell products or grow your team?
1:00:38: Opportunities in Network Marketing
1:05:31: You only need one video to build a team.
1:08:00: How to integrate your content into your business
01:12:33: The sweet spot for YouTube videos
1:15:21: Podcasts in general pay a higher rate than cat videos.
1:17:43: The one thing you need to do to get started
1:22:20: Bringing value to people without keeping score
1:24:57: Education products and courses
1:27:27: Create YouTube Strategies
1:30:40: Do we need to have more different channels for different things?
1:34:16: The four elements of a new channel
1:38:59: How to Support The Excellence Project
1:39:20 - END

Want to Achieve More Success in Your Network Marketing Career?

If you are specifically involved in Network Marketing or Direct Marketing, go to www.ericworre.com to learn how I can help you achieve your business, team, and personal goals faster than you ever thought possible.
Questions or Comments?
Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share? Email me at [email protected]

Transcript

Click on a timestamp to play from that location

0:00.0

if you're more at a media level and you've got support, you've got dollars, you've got a team,

0:03.8

I think that leaning into every platform. I mean, testing every omnipresent if you can, omnipresent if you

0:10.0

can. So we are already experimenting. My doubts are the mind share, the market share that YouTube has,

0:18.2

the momentum that it has. It's clearly the number one. Welcome to the excellence project. My name

0:22.9

is Eric Worry. And in today's episode, we're going to go deep on YouTube secrets for network

0:29.7

marketers. My guest, Sean Cannell has a wealth of experience on the topic. We go into everything

0:36.4

you can imagine around YouTube. Why to use it? How it'll help grow your business and how to get started.

0:42.8

I know you're going to love it as much as I did. So with no further ado, let's jump into my conversation

0:48.8

with Sean Cannell. Sean Cannell. Eric, how are you? I'm here. I'm fired up. Finally, we connect.

0:55.3

Finally, we get together. Ladies down on Sean Cannell is the founder of Think Media.

1:01.9

And he helps people grow and rank their YouTube channels. He helps them create kind of their

1:12.8

brand inside of their YouTube. How to do it? And what I've learned, I'm such an amateur in YouTube.

1:19.9

So it's going to be a great conversation. What I've learned is there's a lot of little things

1:25.7

that you have to do in order to be able to have your YouTube channel stand out and perform

1:31.9

and have the algorithms kick in and all that other kind of stuff. So I want to talk about YouTube

1:35.6

in general. I want to talk about how network marketers specifically should be or could use YouTube.

1:43.4

Lessons learned along the way. And I know you got some resources for people to be able to check out

1:50.0

as we go through this. So I'm grateful for that as well, because network marketers have done

1:56.2

really, really well. And I think entrepreneurs generally have done really, really well

2:02.0

at other platforms, but not YouTube. They've done pretty good on TikTok, pretty good on Instagram,

2:07.7

pretty good on Facebook. Not so good on YouTube. So how long you've been involved in the YouTube

2:17.2

space? When did this become kind of a passion or specialty of yours? Yeah. Well, first of all,

...

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