Mastering the Internal Sale
Sales Gravy: Jeb Blount
Jeb Blount
4.7 • 612 Ratings
🗓️ 6 May 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
OUCH! The internal sale was more challenging than closing the actual deal!
A brutal truth about B2B sales is that the internal sale (the sale after the sale) is often more challenging than the external sale (getting your prospect to sign the deal). Many sales professionals struggle with the internal sale because they don’t understand how to get past those organizational hurdles.
On this powerful episode of the Sales Gravy Podcast, Jeb Blount and Victor Antonio take you step-by-step through the behavioral and mindset shifts you must make in order to master the internal sale. You’ll learn immediate techniques and tactics for getting your deals embraced and approved by your organization.
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Transcript
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| 0:00.0 | This is the sales gravy podcast. |
| 0:04.0 | I'm Jeb Blunt, best-selling author, fanatical prospecting sales EQ, objections, and ink, |
| 0:09.0 | and I'm here to help you open more doors, close bigger deals, and rock your commission check. |
| 0:19.0 | On this episode, we've got Victor Antonio. |
| 0:22.5 | And I brought Victor in to the Blue Studio at Sales Gravy headquarters to talk about the internal cell. |
| 0:29.4 | I got a question from one of our insiders just the other day ago. |
| 0:33.0 | And if you want to be a member of my insider group, all you got to do is just text me at 706-397-4599. That's 706-397-4599. You can type insider, you can type podcast, or you can just ask me a question. And if you've got a feedback on this particular podcast, or maybe you've got some ideas that you've explored, send me a note, let me know what you got going on. And if you got a question for Victor, I'll get a question to Victor. But one of the big questions is I work for a company and I |
| 0:59.4 | sell stuff. And then when I bring deals to the table, what happens is they tell me, well, you |
| 1:06.0 | didn't get enough price or your contract's not right, or you need to go do this or you need to go |
| 1:10.2 | this or go back to the |
| 1:11.1 | customer, but they're giving me a hassle, and the internal sale is so much harder than the external |
| 1:16.6 | cell. What's wrong with my company and what do I do about it? So I thought maybe you and I, Victor, |
| 1:21.5 | could talk about what do we do when the internal cell is harder than the external cell? That's a shame by itself, right? That's a shame. If you think about it, why should the internal cell be harder? Step number one is I would quit. That's what I would do. Go to another company. But if that is not an option, then we have to fix the internal cell. So I always like to take, I don't know about you, J. But I always like to take personal responsibility for me not being able to sell something. So I'm doing something wrong. Either I'm not clarifying the rule before I go out to sell so that when I do come in, I can actually sell it up the food chain. So I think I might be doing something wrong. So I would turn that question around to the person that's what are you doing before you actually come back and sell a deal? For example, if there are some margins that they have to have with pricing, |
| 2:21.4 | then are we getting those margins? If a product's already proven sold, then why would that be hard to come back and sell it internally? So there's something that the person is doing wrong. Yeah, I agree with that. And I think that if we step back, I think that if you think about it, if your internal sales harder than the external sale, you have a couple of choices, right? One choice is quit whining about it and just learn how to do the internal sale. Like you learn, you learn how to master, how do you get the people in your organization to accept your contracts? |
| 2:25.8 | You could maybe try to be positive about it and sit down with your organization, the leaders, and |
| 2:31.2 | say these things are really creating some roadblocks for us, |
| 2:34.5 | could we maybe adjust the process? Or you can quit and go find some place else to work, which |
| 2:38.9 | in some cases may be the option. And the company is not going to get a clue until enough |
| 2:43.4 | people, salespeople, good salespeople, go away and go work for the competitor that doesn't put |
| 2:47.5 | up such a fight. But I like what you said. Maybe you got to first go look in the |
| 2:52.7 | mirror. If you're, if you've got a difficult time selling your deal inside, maybe either because |
| 2:59.8 | you're fighting it. And so you think that you're on some sort of a mission. And trust me, |
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