Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 652

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 30 December 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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Timestamps:

(1:42) - Alex's book launch success

(3:40) - Journey from unengaged to engaged lead

(5:29) - Role of lead getters in advertising

(7:33) - Strategy behind Alex's book launch

(10:11) - Power of progressive marketing

(13:03) - Applying methodology to sales cycles

(17:25) - Changing tactics: the first step

(18:12) - Personalizing approach: the ACA framework

(19:55) - The closer framework

(25:45) - The post-sale process: reinforcing the decision

(27:56) - Selling the vacation, not the plane flight

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Transcript

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0:00.0	I am a big believer in sales being an actual empowerment conversation because if you're talking
0:05.8	to an empowered decision maker who's informed, that's the only person you want to talk to.
0:10.0	And I believe a well-structured sales conversation can increase the number of people who are that person.
0:18.1	Welcome to the game where we talk about how to get more customers, how to make more per
0:21.1	customer and how to keep them longer, and the many failures
0:23.2	and lessons we have learned along the way. I hope you enjoy and subscribe.
0:27.0	Welcome back, everybody. This person sitting across for me, he's been on the show before, you guys all went nuts when he was on, but I gotta tell you, probably the person whose content I share the most on the planet, because I think it's that good. I really really like a lot of
0:47.7	people in the business space. I admire and listen to very few.
0:54.8	And he has risen up the list for me
0:58.0	of the people that I admire and I listen to the most
1:01.9	because his content is so good, his message is so good because it's based
1:07.2	in actual results and actual experience. My guest today is Alex Hermose.
1:14.0	Welcome back, brother.
1:15.0	Thank you for having me and such a gracious introduction.
1:19.0	I just to apologize ahead of time to the audience,
1:21.0	there's no way I will live up to that, but I'll do my absolute heart.
1:24.0	He will.
1:25.0	15 minutes in he will have exceeded it.
1:27.0	By the way, he's got a new book out called
1:29.0	100 million dollar leads,
1:30.0	how to get strangers to want to buy your stuff.
1:32.0	And I think... how to get strangers to want to buy your stuff.
	...

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