Yeah, I think like don't take life too seriously. That's what I try to live by and just have fun.

And that's also why I just, I love my work and I love getting out out of bed every morning.

I just can't wait to start the day. It's, it's incredible.

it's incredible.

Step into the world of success with your brand amplified,

the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and

secrets that have propelled entrepreneurs and business leaders to success.

Welcome back to your brand Amplified and I have the fortune of having a guest from overseas which I always love.

Philip Stemmon is here to talk about all things SEO today.

Thank you so much for joining me.

And thank you so much for having me. I'm very excited. Yeah of course. You have a different story on how

you found this passion for SEO. So will you walk us through because you've been

involved in a lot of different organizations as

co-founder at different levels so you walk us through that journey and then what

was it about SEO that inspired you and made you really passionate about helping people learn how to do it properly?

Of course, yeah, it's very not typical the way that I took because I started programming when I was around 13 years old. I was a super curious mind and I remember sneaking in on my death computer and trying to figure out what this programming was all about and I was so fascinated

that a line of text could become something visual and I was just amazed by it immediately

and I spent my first couple of years just no toying around with it and playing with it and

building websites and at some point when I had built some websites I was like okay how do I get

traffic to these websites?

And that's where SEO came into the picture.

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