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Your Brand Amplified®

Mastering Email Marketing: Tanya Brody's Guide to Building Relationships & Driving Growth

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

51.4K Ratings

🗓️ 24 February 2025

⏱️ 42 minutes

🧾️ Download transcript

Summary

In today’s fast-paced digital world, email marketing remains one of the most powerful tools in a business’s arsenal. Despite the rise of social media platforms and other communication channels, email continues to stand out as an effective means of directly engaging with customers and building long-lasting relationships. Tanya Brody, an expert in email marketing, shares valuable insights that can help businesses understand the importance of email marketing, how to overcome common pitfalls, and how to leverage AI without compromising the authenticity of the communication.

Transcript

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0:00.0

So it doesn't have to be a polished thing.

0:05.2

Again, you're starting.

0:06.8

My mentor, Ryan Lavec, always says,

0:08.8

if you're going to do something well,

0:10.3

it's worth doing something badly first.

0:12.8

Because you've got to learn somewhere.

0:14.7

So if you're just starting out and you don't have anything,

0:18.1

it's worth starting these emails, so you're practicing.

0:22.7

And yes, you put your grandmother and your mother on your email list. My mother's on my

0:27.5

email list, by the way. She doesn't read every email, but every once in a while I get a weird

0:31.6

email back going, I love this. You did really good.

0:35.4

Step into the world of success with your brand amplified, the ultimate podcast designed to

0:41.1

unravel the intricacies of thriving businesses.

0:44.0

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

0:48.8

and secrets that have propelled entrepreneurs and business leaders to success.

0:57.3

I'm thrilled to have Tanya Brody on today.

1:01.1

Tanya, you started out, I see you got your degree in creative writing and drama.

1:07.3

You were a performer, but it seems in everything you did, you were always the creative writing person as well.

1:14.9

So I'd love to hear how that brought you to where you are today being an expert in email marketing, an evangelist on email marketing, which I would argue is one of the most important techniques that we have today in a

1:28.2

cluttered market, AI, people don't know what's coming up next, but being able to communicate

1:33.4

effectively with those that you already have on a list is gold. Yes, I agree wholeheartedly.

1:40.7

So regarding my writing path, I've always loved stories. Like, you know, I was one of those kids

...

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