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The GaryVee Audio Experience

Mastering Authentic Content: Two Key Ingredients

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.818.3K Ratings

🗓️ 20 May 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

This throwback episode features a compelling keynote by Gary from a Las Vegas event in May of 2022, delving into the heart of creating outstanding content. He emphasizes the role of self-awareness in achieving your aspirations and the dangers of trying to mimic others due to self-doubt. In his words, the essence of the game lies in embracing who you are, finding comfort in your content, and communicating your knowledge authentically. Embrace your uniqueness and unleash your creativity! You won't want to miss this engaging episode


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Transcript

Click on a timestamp to play from that location

0:00.0

VaynerNation, what's good? With VCon going on this week, we're doing a couple throwback

0:03.9

podcasts because we are super head down at VCon. By the way, immediately, all of you listening,

0:10.4

you need to get your act together. All of you need to be at VCon 2024 next year. Keep an eye

0:15.5

on that. Go to vcon.co, to check out the speakers what we're up to in the Indianapolis this week.

0:23.1

But now let's go to the throwback podcast. A lot of you missed these, so make sure you check it.

0:30.0

This is the Gary V. Audio Experience.

1:00.0

On the right place on the macro, let me give you an example on the macro. A stunning majority of people in here

1:06.0

are not unlocking the full max potential, predicated on a lack of self-awareness. You'd like to be something

1:15.2

but you're actually not that. And what I mean by that is when I think about video, there's all of us.

1:22.4

When I look at my keynotes that I'm about to do, I'm like, oh, that's affected by Macho Manry Andy Savage.

1:28.1

That's affected by Richard Pryor and Chris Rock. Like, I can see like the things that I watched as a kid

1:34.5

impact the way I talk. The reason I bring that up is I really think that self-awareness

1:41.7

is one of the most significant aspects in winning in video. I think a lot of people are trying to

1:47.6

do certain things that are just not there, not that you can't build those skills, but I'm a very

1:53.2

big fan of eliminating friction. I'm very good at being me. I'm really good at being me.

1:58.8

Like, the only thing I think I actually do special is be me. And I think when I think about how are

2:05.1

you going to win in this play, you got to really be you even when it doesn't seem that you work.

2:11.2

For example, for a lot of the youngsters in here and definitely for people over 40, this is going

2:16.4

to resonate. When I hit the scene on video and keynotes, I did not dress the part. I cursed crazy.

2:24.3

Everybody told me I was going to lose. I couldn't win. And it happened. Like, a lot of places

2:29.8

wouldn't book me because I cursed too much. I didn't wear a suit, which was like fucking

2:34.3

completely unacceptable 15 years ago. And like, people like, what are you doing? And I'm like,

...

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