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The Story of a Brand

Maskcara Beauty - More than a Beauty Brand, It's a Sisterhood

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 14 July 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

Some lucky people know very early on what is their true calling in life. Cara Brook, Founder & CEO of Maskcara Beauty, discovered her dream when working on a 5th-grade science project. But her beauty company didn’t come as easily as her vision. For years she struggled with financial setbacks such as living in her mother’s garage as a single mom. All the while, however, she never let go of her dream. Find out how she was able to grow a humble beauty blog into a multi-million dollar brand. Here is her story...

In the first part of this Feature, Cara talks about The overall mission of Maskcara Beauty, How her dream of starting a make-up company started all the way back in 5th grade, How becoming pregnant at 25 put her through an emotional crisis- and how it ultimately led her to commit to self-sufficiency, How she was able to grow her beauty blog to reach 4 million hits a month, What the early stages of creating her own beauty product looked like, How she handled the terrifying process of funding her business, Why it was so important to stay in the present moment while building her brand, and so much more.
 
Join us while Ramon Vela interviews Cara in Part 1 of this episode and listen to her share the inside story of a brand.
 
For more on Maskcara Beauty visit: https://www.maskcarabeauty.com/en
 
 
MarketerHire -  https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:22.0

Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't

0:27.8

find someone they trust.

0:29.6

That's why I refer them to marketer hire.

0:32.3

If you're looking for a marketer who specializes in direct-to-consumer in e-commerce

0:36.8

work, such as Facebook or Google ad specialist, growth marketer who specializes in direct-to-consumer and e-commerce work, such as Facebook

0:38.3

or Google Ad Specialist, Growth Marketer, Social Media Maven, or an expert in another marketing

0:44.3

role, give marketer hire a try. They have extensive experience and come from some of the best

0:50.0

companies like Uber, Headspace, Swell, Third Love, among many others. And guess what? It's simple

0:56.0

and it's fast. Tell them about your project or your need and they'll match you with the right

1:00.8

candidate within 48 hours. You can hire a market or hourly, part time, full time, and the folks

1:06.9

at market or hire will check in frequently to make sure you're happy. And get this,

1:12.3

right now, they'll give you an expert marketer for free for the first five hours. Again,

1:18.9

that's for free for the first five hours. Just visit them at marketer hire. That's marketer,

1:25.9

hiree.com, marketer hire.com, and be sure to put

1:31.2

SOB in the referral slot to redeem your offer. And no, SOB doesn't stand for what you think it does.

1:37.4

It stands for a story of a brand. Make sure to put that in the referral slot and redeem your offer.

1:43.7

Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.

1:49.5

How do they do this?

1:50.9

They give your customers an Amazon-like experience by providing real-time, accurate delivery options on your product pages, card, and checkout.

...

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