Martin Lindstrom: Branding and Culture Expert and NYT Bestselling Author

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 2 June 2021

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this week's Remarkable People podcast: Martin Lindstrom. Martin is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world’s top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar’s Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.6	I'm Guy Kawasaki and this is remarkable people.
0:52.4	This episode's guest is the remarkable Martin Lindstrom.
0:56.4	I must admit, there is so much laughter in this episode,
1:01.2	and at times we're talking over each other and laughing over each other,
1:05.4	I have a good time podcasting.
1:09.0	Anyway, where was I?
1:11.0	Time magazine named Martin, one of the world's 100 most influential people in 2009.
1:17.0	Thinkers 50, a ranking of the top business thinkers, has selected Martin three times.
1:23.0	Martin has written seven New York Times bestselling books books and the Wall Street Journal called his book
1:28.2	Brand Sense, one of the five best marketing books ever published. His latest book is
1:34.0	The Ministry of Common Sense, How to Eliminate Red Tape, Bad Excuses, and Corporate Bullshit.
1:40.8	His clients include McDonald's, Burger King, Swiss Air, Swiss Post, the Beverly Hills Hotel, and Lowe's Foods.
1:48.3	In this episode, we cover why politicians should live near each other in Washington, D.C., how breathing through a straw or wearing a burqa can help your marketing, and how to get chickens and companies out of their cages.
2:02.6	This episode of Remarkable People is brought you by Remarkable, the paper tablet company. Yes, you got that right. Remarkable is sponsored by Remarkable.
2:12.9	I have version two in my hot little hands and it's so good a very impressive upgrade here's how i use it one
2:20.9	taking notes while i'm interviewing a podcast guest two taking notes while being brief about speaking
2:26.8	gigs three drafting the structure of keynote speeches four storing manuals for the gizmos that i buy
	...

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