What's up everybody? It's DG. On this episode of Seeking Wisdom, I want to talk about what Facebook, Twitter, LinkedIn, Instagram, and YouTube engagement

can teach you for real about your marketing strategy.

So if you go and you think about, so I've been spending a lot of time on LinkedIn lately,

LinkedIn and Instagram actually probably more so than any other channels. And if you go and

read about any of those channels or if you just look at what makes content on those channels

effective, it always seems to be that like the, and this is not, this is obvious, right? You're going to

roll your eyes at this. But like, it's the post with the most likes and comments and real engagement that those platforms then rank higher, right? LinkedIn wants to say, hey, this post has a ton of comments. Obviously, it's valuable for somebody, so let's show it to more people. Same thing with Facebook, right? And the way the timeline or the way the news feed used to work whatever i. I haven't been spending much time on Facebook, so I don't know that, I don't know that much about Facebook anymore. But I know for a fact, on Instagram, if you want to grow your following on Instagram, one of the best things you can do is go and find related accounts to like an area you're interested in. So I'm interested in in Nike's, right?

So I would go find all of the people on Instagram.

I would just go in the Discover page and search for Nike's, kicks of the day, whatever, sneaker head.

I would just look for hashtags related to my industry or my topic, my niche.

And then I would go and comment and like on all those people's pages, and that's

the thing that would help get more followers back to my page.

And so that's like, to me, if you think about conversational marketing, that's the connection

right there, right?

Those platforms, the content that they know is the best, and the realist is the ones that have, the content has lots of comments and engagement on it. And that's because they know real people are commenting there. Then if you take that back and you think about the way traditional marketing has worked over the last five or ten years, the goal is to not really have any engagement, right? You want to get people to your website and fill out a form and then not talk to them until you can automate the process. Or you want to send them an email, but the email comes from do not reply at gmail.com or whatever, your business.com. And you don't reply, if somebody replies that email, you're not there. And you just want to get them to go to your landing page, fill out the form, and go to your

webinar.

But I think what you can learn from Facebook and LinkedIn and Instagram is really important

to your marketing strategy because there's a huge shift in that, you know, everybody is more

skeptical than ever.

Not just those platforms about fake news and fake comments and bots.

You know, after I'm recording this the day after

Twitter did this big purge where they got rid of fake Instagram accounts. I lost a ton of followers.

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