Let's do this.

Okay.

So first I did the intro.

So we're back for another episode of Marketing Monday.

Do you know we do Marketing Monday now?

No, but I'm so excited for marketing.

So Seeking Wisdom was so popular. I'm just kidding. It's seeking wisdom grew and it's still growing. But what we heard from people over and over is like, look, we like the book reviews. We like the DC rants and lectures, but we heard from, we have a core audience of a lot of marketers and a lot of salespeople. A little more practical. Yeah, and they're like, but where's that stuff? Yeah. And we were thinking of new channels and we're like, wait a second, audio is a format that we're already very comfortable with. I can just get in here and talk about anything we can bring on guests. And so we launched marketing Monday. And so that's what we'll do with this episode, which is perfect because you actually, conveniently enough, you have a book

out. You just stumbled into town today. It's great. So I want to introduce yourself first, and we got a lot to talk about today. So awesome. Okay. So my name is Alan Gannett. Yes. And I'm the CEO of a company called TrackMead. Are we on right now? We're on. Oh, that's how good this is. It's just rolling right in.

Are you tired of doing this yet?

Like doing podcasts?

Book tours, explaining who you are. Are we on right now? We're on. That's how good this is. It's just rolling right in. Are you tired of doing this yet?

Like doing podcasts? Book tours, explaining who you are or explaining yourself. No, no, no. Every time my mom you listens and she goes, Alan, that wasn't the best intro. I'm like, Mom, I thought we're done being critical of me. And so track mavens and Mark Analyves Company. We basically tracked data from a huge variety of big consumer brands.

Tell them what's working, what's not working, what sucks, what doesn't suck. And then I have my first book coming out June 12th. Okay. And so it's all about, I mean, if you ask me, the book is out. Oh, it's right there. It's in front of you. I don't know what to tell you. The awkward, thin print on demand version.

And basically for the book, I was talking to all these marketers and they're all like, oh, like, I'm not creative enough. Like, I can't do it. Yeah. And I was like, what are you talking about? And it turns out that. Can you fix this? Yeah, I can fix this. Hold on. This is, for those of you listening, Dave does not know how to fold the...

No, I'm not the designer in the room so

we're good and so basically for the book I tackle this question of whether or not you can

learn to have moments of creative genius and so I'll hold the answer for yeah I want to

unpack that a lot okay and and so it's very applicable for marketers, creatives, entrepreneurs, all the above.

When did you start the company?

Six years ago. Six years ago. Oh, my God. You're a young guy. I know. I was 12 when I started. You were 12. Yeah, it was really good. No, seriously, tell me the story about the company. Okay. people want to know.

So I started Track Maven about a year out of school.

Yeah.

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