Hey, what's up everybody? You're back. Well, I'm back for another episode of Marketing Monday.

All right, I hope everybody's doing awesome. Today, you know what? Every week I have so many ideas for Marketing Monday. I have this backlog of all these ideas I want to talk about.

The same thing keeps happening every single week, which is a new idea comes up last minute.

I'm like, ah, you know what? Let me record that one first. So this one actually inspired by a tweet

from my guy, everyone's favorite drift customer, Tom Wentworth, who is the CMO at Rapid Miner.

He was a CMO at Acquia. He's just done a bunch of

awesome stuff in his career in marketing. I look up to Tom a lot and have learned a lot from him. So, you know, when he tweets stuff, I read it. And so you should check him out. What is his Twitter? at T. Wentworth 12. I think it's 12. Let me just, I'll double check that. But anyway, he tweeted, I saw

this tweet from him. He said the best performing marketing channel that no one went worth 12. I think it's 12. Let me just, I'll double check that. But anyway, he tweeted,

I saw this tweet from him. He said the best performing marketing channel that no one talks about

is marketing internally to others at your company. And I wanted to jump up and down because I'm

not kidding. This is something that I talk about so much with our team here at Drift. This is a really

important topic to me because it's helped me a lot in my career early on so far.

And I think it's something that people don't appreciate or think about enough.

So I want to spend a couple minutes and talk about that today on marketing Monday.

So the reason why, you know, it's so funny because if you do, you know,

just I feel like one out of every four articles in marketing is about marketing and sales

alignment or people not understanding marketing or not getting the value of marketing. And so

I think like you're just crazy if you're in marketing today and you don't go in knowing that.

I think so many people have a have a blind spot

which is like, oh yeah, I do marketing. Everybody gets marketing. No, you have to retrain yourself.

So listen to this episode today, starting today, retrain yourself that no one, just take this

approach. Nobody gets marketing and nobody cares about what you're doing.

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