#marketing The $4.6B Lead Engagement Problem (And The 2018 Drift Lead Response Report)

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 1 May 2018

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION dollars on ads driving people to their websites. And yet 58% of those companies are not even following up with the people who visit their website. On this episode of Marketing Monday, DG is joined by Sonja Jacob, who runs the Content team at Drift -- to break down the results of Drift's annual lead response report. Listen to hear what we learned testing the response of 500+ B2B companies. Here's a link to the full report: https://blog.drift.com/lead-response-report-2018/ Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

Transcript

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0:00.0	All right, what's up everybody.
0:12.5	We are back for another episode of America's fastest growing podcast, Marketing Monday, on Seeking Wisdom.
0:20.5	And I have with me a very, a very special
0:22.9	guest, her first appearance on marketing Monday, Sonia Jacob, not to be confused with Sonia Jacobs or
0:30.6	Sonia Jackbo. It is Sonia Jacob. Sonia, thank you so much for coming on.
0:35.7	Dave, yeah, thank you for that amazing intro.
0:39.3	We're just funny.
0:40.5	Yes.
0:42.3	Very much.
0:42.9	I appreciate it.
0:43.7	We talk all day, so it's weird interviewing you.
0:46.6	But you were here for a very specific reason because last week we published a new report where we went out and we basically we went out and we looked at 500 of the fastest growing B2B companies out there.
1:02.2	And we wanted to see are they actually following up with their leads?
1:05.5	That's what I want to talk to you about.
1:06.7	But I don't want to steal the whole thing.
1:08.5	So let's rewind back and talk about what is this report and what did you learn from it?
1:14.5	Yeah, absolutely.
1:15.4	So the drift lead response report is something that I've been working on for a couple weeks,
1:21.6	but it's really a follow up to this broader discussion about lead response.
1:25.3	So it was kind of kicked off a few years back in 2011.
1:29.3	HBR, Harvard Business Review, published the findings of a study that was done by a bunch of academics
1:35.3	that basically said that five minutes is this ideal time during which, you know, companies
	...

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