Behind every marketing campaign is a team of execs, fact-checkers, hard directors, and more.

You'd think this would result in well-planned, well-executed strategies every single time.

But, of course, marketing teams are only human, and humans could be really, really dumb.

As these examples prove, sometimes even the biggest dogs in the game can have a swing and a great big costly miss

you're listening to be amazed in June 2005 Snap will decide the best way to gain attention for its new Popsicle product,

Kiwi Strawberry on Ice, was to go big. Very big.

Snapple took on the previous Guinness Book of World Records Holder for largest popsicle,

constructing a 17.5 half ton popsicle.

The tasty monolith was constructed in New Jersey and hauled to New York on a freezer truck

kept at negative 15 degrees Fahrenheit. On arrival, the popsicle was dangled over East 17th Street

in Manhattan by a crane. Somewhere in the process, however, the Popsicle was dangled over East 17th Street in Manhattan by a crane.

Somewhere in the process, however, the Popsicle's core had melted.

This meant that when the crane lifted it into the air, the mushy, sticky innards flooded the streets.

Passers-by were reportedly slipping in the puddles and the mixture was growing increasingly sticky in the summer sun.

Authorities were called in for the cleanup which Snapple later paid for, leaving the whole ordeal is nothing short of a total disaster.

Snapple never figured out why the popsicle didn't keep its solid form, but it was likely a combination of incomplete initial freezing, the hot sun, and a marketing team with more money than brains.

In 1988, an American car brand produced by General Motors decided to take the Olds out of its Oldsmobile namesake and prove that they were cool now. While brand

rejuvenation is often a wise move, it all hinges on smart approaches to new markets. Unfortunately,

adopting the campaign slogan, It's Not Your Father's Oldsmobile, wasn't the wisest choice.

The accompanying adverts featured a typical 80s synthesizer heavy jingle as well as artsy shots of the youth, attempting desperately and

clumsily to appeal to the new generation. It failed miserably as the car itself had barely

changed it all, meaning the kids weren't interested.

...