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Seeking Wisdom with David Cancel

#marketing How We Went Viral On LinkedIn and Generated 300k Views Without Spending $

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5610 Ratings

🗓️ 6 April 2018

⏱️ 32 minutes

🧾️ Download transcript

Summary

On the first episode of Seeking Wisdom Marketing, DG breaks down the whole story behind Drift's LinkedIn takeover and the video campaign that went viral, generating 300,000 views in 24 hours and led to the most traffic to Drift.com in a single day, ever. And it all happened without spending a dollar on promotion.

Transcript

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0:00.0

Hey, what's up everybody? It's DG, aka Dave. And I'm here because I'm super excited to tell you about something

0:08.1

brand new that we're doing right here in your ears on seeking wisdom. We've gotten so much feedback.

0:14.1

Like, people want us to go deeper on different topics, on marketing, sales, growth, customer success. And so we're going to do that

0:23.2

and we're going to bring that stuff to you every single week right here on seeking wisdom.

0:28.3

You're still going to get the greatness that is the original seeking wisdom, which is

0:33.3

usually most of the time it's DC lecturing me about something in life. But no, you'll get our, you know, book reviews, DC rants, lessons.

0:41.7

You'll get all that stuff.

0:42.6

That'll be in the core seeking wisdom.

0:44.7

And you'll know that by hearing the typical seeking wisdom theme song,

0:49.9

which I'll have come in right now.

1:11.2

You know that. Okay. So that's what you'll hear, right? But when we switch up, the first track that we're going to launch, this is the easiest to launch because I think I'm going to host them or talk about them is marketing. So when you hear marketing, if you're not into marketing, you can turn it off. But when you do hear a marketing episode, you're going to hear this, this hot new theme song. Ready? Here we go.

1:18.6

Mm-hmm.

1:24.5

That's, this is the marketing song, okay? So when you hear that, that you're gonna know that this is not the traditional seeking wisdom

1:30.3

And look this is a test we're gonna see how this goes, but I think there's been a lot of a big appetite for more content

1:36.3

Beyond what we talk about regularly so I'm super excited DC has been bugging me on this for a while DC where are you gonna you going to launch the tracks? When are you going to launch the channels?

1:45.0

When are you going to launch?

1:45.3

So that's what they are.

1:46.2

I don't know if they're called tracks or channels yet.

1:48.2

We'll figure it out. But look, I think I'm a big, we're big believers in here and like, don't wait for the perfect plan. Just go out and do it. And so that's what we're going to do.

1:41.2

We're going to bring you right now.

1:42.5

The first episode of The Seeking was the Marketing Channel.

1:47.2

Yeah, we'll see what we call it, marketing channel. we're going to do. We're going to bring you right now the first episode of the seeking was the

...

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