All right, what's up everybody? Man, I am in the brand new drift office. We just moved in today. I've no idea when you're going to listen to this,

but today is the day that we moved into this new office. It is insane. I posted a bunch of

pictures on Instagram at Dave Gerhardt on Instagram. And Twitter, I tweeted out a bunch of stuff.

It's incredible. I'm in what will be the new studio. There is so much gear in here right now. We haven't unpacked it yet, but I needed to record this episode because I wanted, you know, I have so many marketing topics that I want to talk about, but I need to record this one because this is one that keeps coming up and I wanted to do it. And I wanted to just get in here and break into the new, into the new studio, even though there's not even a studio yet. It's basically just a room with 15 light stands and a bunch of boxes.

But DC told me he has a vision for this. It's going to be ridiculous. He told me what it was today. It is going to be ridiculous. If he delivers on it, we've got to see. We've got to see if he'll deliver. So anyway, I wanted to talk about, today I'm going to talk about how to come up with better content ideas.

And I think when I say content ideas, So anyway, I wanted to talk about, today I'm going to talk about how to come up with better

content ideas.

And I think when I say content ideas, I'm not just talking about blog posts, although I think

that's where a lot of people default to, but I'm talking about podcast episodes.

Sure, blog posts, LinkedIn videos, LinkedIn articles, tweets, anything you want to write, any type of content.

To me, content is marketing, right? You can't have marketing without great content.

And so I think the things you're going to get out of this episode today will help you

create better content. And so many people, I see this every day. So many people struggle

with coming up with ideas for content, right? They want to create stuff, but then they get there and they just get stuck. But, like, I think this is one thing that I'm good at. And so I want to give you, I want to give you my secrets. I want to break into my playbook. And I actually have notes for this. So, you know, usually I just kind of go off the top here, but I do have notes because I, there's a couple important things. So, you know, the first thing is,

like, you have to go and reverse engineer. This is the number one thing. If you only get one

thing out of this podcast, you need to go and reverse engineer good content or reverse engineer

where your audience is going to be you have to go and figure out

who am I making this for and where do those people hang out online so I'm just going to give you

a really basic example I had a podcast that I did a couple years ago called tech in Boston which is

all about Boston startups and my whole marketing strategy for the podcast was to distribute it and be in all the

places where people who went to who work at Boston startups go so there was a newsletter in

town there was a news publication there was a couple blogs there was events there was all the

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