Marketing Food to Women
The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters
American Public Media
4.3 • 3K Ratings
🗓️ 21 October 2000
⏱️ 61 minutes
🧾️ Download transcript
Summary
This week Faith Popcorn, consumer trends forecaster to the Fortune 500 and co-author of EVEolution: The Eight Truths of Marketing to Women, gives us a look at how food will be marketed in the future. Ms. Popcorn has always been ahead of the curve with trends like "cocooning" and "the pleasure revenge." Now she brings us EVEolution, and it's all about a new power base in consumerism. She claims the food companies are clueless.
Jane and Michael Stern are eating po boy sandwiches at Domilise Sandwich Shop in New Orleans. Master of Wine Mary Ewing Mulligan stops by with the scoop on sulfites in wine. Are they harmless or should we be worried? Apple expert Frank Browning explains some of the pleasures and puzzles of apple cider and gives us a recipe for Appalachian Cider-Baked Beans. Garrett Oliver, brewmaster at Brooklyn Brewery, suggests some beer and food pairings for your Oktoberfest celebration, and the phone lines will be open for your calls.
Broadcast dates for this episode:
- October 21, 2000
Transcript
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| 0:00.0 | Our common nature is a musical journey with Yo-Yo Ma and me, Ana Gonzalez, through this complicated country. |
| 0:08.1 | We go into caves, onto boats, and up mountain trails to meet people, hear their stories, their poetry, and of course, play some music, all to reconnect to nature and get closer to the things we're missing. |
| 0:24.4 | Listen to Our Common Nature from WNYC, wherever you get podcasts. |
| 0:32.3 | It's Lynn Rosetta, Casper, with the splendid table. |
| 0:43.7 | Music Rosetta, Casper, with the splendid table. Today, we look at the future of how food's going to be sold to us. |
| 0:48.5 | Our guest is Trend Forecaster Faith Popcorn. |
| 0:51.8 | Fortune Magazine calls her the Nostradamus of Marketing. |
| 0:55.8 | She says it's all about a new consumer power base. |
| 1:00.6 | Jane and Michael Stern are in New Orleans feasting on great po-boys. |
| 1:05.0 | Apple expert Frank Browning explains some of the pleasures and puzzles of cider. |
| 1:10.1 | Master of Wine, Mary Ewing Mulligan, |
| 1:12.2 | is bringing us some surprising information on wine and sulfites. |
| 1:17.3 | And a Brooklyn Beermeister tells us about Octoberfest. |
| 1:21.2 | All this and your calls coming up on the splendid table. |
| 1:28.1 | But first, this. |
| 1:36.2 | Welcome to Kitchen Chronicles, where knowledge is power and cooking is pleasure, |
| 1:41.4 | a practical guide to nourishing ourselves and the people we care about. |
| 1:45.8 | Let's talk about some of the things that you can do with autumn and winter squashes. |
| 1:51.4 | These are the squashes with hard, in edible skins, and usually with colorful yellow or orange flesh. |
| 1:58.0 | They can range and taste from almost as sweet as sweet potato to as delicate |
| 2:03.3 | as a zucchini squash. Let's start with shopping for squash. Go to the places where the squash is |
| 2:10.8 | the freshest, and if you can get organic squash, all the better. So, try farmers' markets and stores that offer a good selection in locally |
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