#Marketing: Coffee With a CMO w/ Jill Rowley

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 15 August 2018

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. That should tell you just how much we wanted to interview her. Jill is the Chief Growth Officer at Marketo. She’s been in sales her whole life, although she has a soft spot for marketing and loves to study the best CMOs in the world. In this one, she told a crazy story about landing a deal at Eloqua that was a decade in the making, talked about her time at Salesforce, and shared when to walk away from a potential deal. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

Transcript

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0:00.0	We're on.
0:16.4	Okay.
0:18.1	This is Jill Rowley, by the way.
0:20.2	In case you didn't know, in case you didn't know, she is here in Boston at the Drift HQ. You got a big week. You're in town for a big week. We got a lot of stuff going on. Yep. And, you know, a lot of people say, I thought this is coffee with a CMO. What? I couldn't resist, though. It's Diet Coke with a not-C-M-O. Never could be. Actually, I study the best CMOs in the world. Yeah. And I... Who are the best CMOs in the world? I'm in awe. It changes. Okay. And it's all... It's relevant to the... There isn't one-size CMO, and that is...
0:56.1	There's a great article about this by Kim Whittier-Darden professor.
1:01.0	I went to UVA.
1:02.1	Wahua, UVA.
1:03.0	And it was the skills and the experience that you need
1:08.7	at a different stage company, at a different buyer profile, at a different
1:16.9	size.
1:18.3	Like right now, they can't find a CMO for Facebook.
1:22.2	Who wants to be the CMO of Facebook right now?
1:25.3	What do you even do?
1:26.5	Like, that's what I was lucky enough, we were in Palo Alto, like, March. And we, we, Elias and I got to meet with Gary Briggs, who was the CMO at Facebook. He is still acting CMO right now. Right, but they're trying to find, they can't find a replacement. Yeah. Because who wants that job?
1:44.4	Yeah.
1:45.1	And it was like, it was just fascinating. And, and, uh, the week we met with him was when the whole, um, the whole Facebook. Russia. Yeah. Yeah. Yeah. And so we were like, there's no way this, he's, there's no way he's still going to need with us. And sure enough, he came in and he was like, you know what, actually, after the week that it's been,
2:02.6	like, I actually am looking forward to this meeting. So like, and he was super cool, but that's just a side note to say. Was that, was that an off-camera meeting? He was off camera. So he could actually tell you how his life is. He wasn't like, it was cool though.
1:58.0	He wasn't like, he didn't say anything bad.
2:00.0	He just was honest.
2:01.3	He's like, you know, the hardest part is like the communication and the, how his life is... Yeah, he wasn't... It was cool, though. He wasn't like... He didn't say anything bad.
2:18.0	He just was honest.
2:19.3	He's like, you know,
	...

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