If I want to understand my audience and where developers are landing and what they're seeing,

I need to be like fully integrated with developer relations.

Yeah.

People just want to get out of their silos and to sit with somebody who's also trying to solve what seems like impossible problems.

Welcome to Web 3 with A16Z.

Since our show covers both tech trends and company building, today's topic is all about marketing, including differences between marketing

in crypto and traditional tech.

The conversation shares a candid look at what works and what doesn't when it comes to building

reputation and community, attracting developers, hiring teams and agencies, launching

tokens, building founder profiles, and more. Our experts are Amanda

Tyler, who was most recently head of marketing at the Optimism Foundation, and who was formerly at

Polygon, Coinbase, and Google. Claire Cart, chief marketing officer at Aztec, who previously was at Risk

Zero and SoFi. In conversation with Kim Milosevic, CMO at A16 Z Crypto, who previously was at risk zero and so-fi, in conversation with Kim Milosevic, CMO at

A16Z Crypto, who was formerly VP of Coms at Coinbase, and who has spent decades in tech

at A16Z, Skype, Yahoo, and elsewhere. As a reminder, none of the content should be taken as

investment, business, legal, or tax advice.

Please see a16.com slash disclosures for more important information, including a link to a list

of our investments.

What role should we play as like marketing and comps people?

Like should we be out in front or should we be more behind the scenes?

And I thought of you, Claire, because you talked about how being out in front,

it's maybe also because you want to sort of build your profile yourself,

...