This is the flavor. I have another double M Mark Murphy is here. He is, of course, the CEO of the legendary Green Bay Packers. Welcome to the playbook, Mark.

Thank you, David. Pleasure to be here. Yeah, I'm really excited because, you know, front office guys of NFL teams, especially have great playbooks to success. It's not just the coaches that have those great playbooks, but it's the CEOs and presidents of the companies as well.

The only difference that I found from interviewing CEOs of franchises like yours is it's much easier to interview you than it is a football coach because from my experience, the football coaches have been trained to say as little as possible.

So all the NFL, or give the media anything to go with, right? So I've had a few really tough interviews with NFL coaches, but I had great experience with people like you. So thanks for joining me. And, you know, I want to get a little bit of background because there's a lot that a CEO does of an NFL franchise. And I think a lot of people will tell me, you know, I want to be a sports agent. I ran Lee Steinberg Sports Entertainment.

A notable sports agency. And remarkably enough, I always find that young people have no clue what a sports agent does. You know, they've seen Jerry McGuire two times and they think, oh, that's, that's what the businesses. So I thought we'll start with just educating, you know, the audience on what the rules and responsibilities of a CEO of a 13 time world champion Green Bay Packers may look like.

Yeah, well, it's, yeah, I think that's a good place to start because the Packers are such a unique organization with our ownership structure. You know, we don't have an individual wealthy or deep pocketed owner. You know, we just had our six, six stocks sale. I think we have just under 540,000 shareholders now. So we're owned by by the shareholders by the community. And as a result, my position is a little unique.

In the NFL, I, so I represent, we don't have one individual owner, but when we have owners meetings in the NFL, I represent the Packers and my wife calls me a phone or I'm an owner without the money.

Yeah, that's something my wife would tell me. And so, you know, so I, in some ways, I act as an owner, although I'm obviously not an owner. And then I'm a president as well. And most teams have an owner and a president.

But, you know, I think it's worked well for the Packers.

You know, so my jobs may be a little different or certainly than a normal president.

I do, I have responsibility for the entire organization, obviously, but directly with football and then the business side.

So, you know, and in terms of football, the general manager, the head coach and our executive vice president football all report to me.

And on the business side, we have what we call the senior staff. So it's myself and seven other vice presidents and that's really where the business decisions and the business of the organization is run.

And then on top of all that, we have a board of directors, which is pretty similar to a board of trustees at a university.

So the board is, we have 45 members in our board. And then there's an executive committee of which I am a member.

And they're seven there and we meet on a monthly basis. They get reports from our general manager, Brian good and cuts.

And then I update them on a monthly basis. So it's, yeah, it's, it's a very different model, but has, has worked for us over the years.

And it continues the work as you suggest and, you know, being friends or at least associates with a lot of the other owners.

I was always curious to ask you, are you kind of like the step child? And I was going to say they're red headed step child, but I don't want to bring that.

But are you kind of the step child amongst the billionaires? And especially as the years have gone by and generationally, you know, some of the more hardcore entrepreneurs that built their franchises and passed on and left it to.

You know, these billionaire boys of their zangirls, by the way, but, you know, have left the teams.

Are you a step child when it comes to ownership or do they see you? Because you're, you know, I think the irony of it is you're the only one who holds both a ring for playing and a ring for being a head office guy.

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