New York's most connected talk radio host.

Mark Simo on WOR.

Well, a Matt Higgins, best-selling author.

He's also a great entrepreneur, brilliant investor.

You see him on television.

If you love Shark Tank like I do,

boy, you've seen him on Shark Tank,

and he's got an excellent new book out.

It's called Burn the Boats.

Toss your Plan B overboard. It's a great book. Burn the Boats. Matt Higgins, and he's with us now.

Matt Higgins? How you doing? I'm doing great, Mark. Thanks for having me.

Hey, I love Shark Tank. What's it like behind the scenes? We only see what we see on the air. What else is going on back there when you're doing it?

It's about five times more vicious than what you see on TV. That's the sanitized version.

When I sat there, I remember thinking, is there no orientation? Is anybody give you a helping hand? Nope, it's cut through.

So it's an hour, but what do you do like three hours and they cut it down, right? So we're... Yeah, so it's basically, it's 10 hours, 10 pitches.

They can go as long as an hour.

Wow.

And they cut that back down to seven and a half minutes.

But to be honest, when I watch it on TV, I can't remember what they cut out other than,

you know, Kevin O'Leary yelling at me.

It's pretty, it's pretty.

It's what you see is what you get. boy I love watching you on Shark Tank out negotiating Mark Cuban and all of that stuff so uh now you got

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