You are listening to the Draper Fisher-Jervinson Entrepreneurial Thought Leader Seminar,

brought to you weekly by a Stanford Technology Ventures program at Stanford University School of Engineering.

The talk I wanted to give us about ideas about innovation. And it's basically a top nine list.

It probably should be a top ten, but maybe top nine is actually more innovative

around the things that we've learned at Google.

And they're not in any particular order, but I'll just throw them out there

and then give you some illustrative examples of what it means and ultimately how it works.

So one is that ideas come from everywhere.

A lot of people will say, well, how do you get the idea for Google Maps or the Google

toolbar? Where did it come from?

And the answer is in an environment like Google, ever since the company was small, even

till now when it's really large, we expect everyone to have ideas.

You know, our engineers come up with ideas, some things come top down, some ideas come from our users.

And it's interesting because when you look at the myriad of different products Google's released,

we actually have examples of almost all of the above.

Google Maps, you know, the idea for that actually came from an acquisition. we actually have examples of almost all of the above.

Google Maps, the idea for that actually came from an acquisition.

We found these engineers in Australia who were just amazingly good at building mapping interfaces and combined them with a bunch of JavaScript experts at Google and said,

okay, let's take their ideas around how you navigate maps, place them on the bunch of JavaScript experts at Google and said, okay, let's take their ideas around

how you navigate maps, place them on the web using JavaScript, and ultimately build this

really great application. So, you know, ideas really do come from all kinds of different

inspirations. There's other things that we do that are very strategic and top-down. When we

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