meta_pixel
Tapesearch Logo
Log in
LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Maricella Herrera Avila on Knowing What You're Good at, Finding Your Allies, and Recognizing That Hard Work Isn't Enough to Be Successful

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0585 Ratings

🗓️ 23 April 2023

⏱️ 30 minutes

🧾️ Download transcript

Summary

"Are you planning to get married in the next two years?" was the question that a hiring manager asked Maricella Herrera on a job interview in finance in 2012. That moment would change her professional journey forever, rerouting her from her finance path to empowering a women+ community. Today, as CEO of the Ellevate Network, with over 200,000 women+ members globally, she is helping to create a culture of equity and inclusion in business. As someone who has been with her company for over ten years and was promoted from within to CEO, Maricella is exploring the challenges and exciting opportunities to step up from her previous organizational role as COO to one of strategy and vision. In this episode, we discuss Maricella's journey from war-torn El Salvador and her upbringing of resilience. We discuss how her side hustle of helping Janet Hanson, founder of the former 85 Broads, became Ellevate and how Maricella joined her efforts once she withdrew her application. Maricella recalls that was the tipping point, not just a decision based on one interview. She wanted to stay in New York, and she wanted to change the world. As an outspoken Latina who readily shares her voice, Maricella expresses the importance of finding your allies and how you will be louder if you have people around you who can support you, even if you can't be loud yourself. We compare the difference between being a "generalist" versus niching down in your skills and how to think bigger, especially when you've been promoted within the same company. Maricella dispels the myth that only hard work gets you to the next level and that talking about your accomplishments and ensuring people know your value is the answer to getting ahead.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, everyone.

0:08.7

It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,

0:14.3

Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.

0:20.6

I hope you'll pick up a copy because personal branding is for

0:23.9

everyone. It's for the new graduate starting out, the middle manager looking to level up,

0:28.9

the executive who wants to be a thought leader, the entrepreneur starting from scratch.

0:34.2

It's for anyone who wants to pivot or transition into something new. Because having

0:39.4

a strong personal brand means that your name gets dropped in rooms, you're not in, and that

0:44.7

you're thought of for opportunities that other people haven't even heard of yet. So pick up a

0:49.8

copy, and I can't wait to hear what you think.

0:57.2

Hi, this is Elisa Likt and this is Leave Your Mark the podcast where I grew fresh

1:01.9

career advice with some of my most inspiring and successful friends.

1:06.0

It's professional advice that you can action immediately, whether you're just starting out

1:10.3

in your career or well

1:11.7

on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it

1:17.5

all done and still have time to post about it. I'm excited to welcome Maricela Herrera of Vila,

1:25.8

who is the CEO of Elevate Network, which if you do not

1:29.9

know Elevate, it's the largest community for Women Plus at work, focusing on creating a culture

1:35.4

of equity and inclusion in business. Marisela, you have spent quite some time at Elevate over

1:42.9

10 years, but you now are the CEO. You took over in

1:47.0

2022, and I can't wait to talk about the difference between your rise in that company and now

1:53.5

the top spot. But for everyone listening, Maricela oversees business operations, growth and strategy.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Aliza Licht, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Aliza Licht and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.