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EconTalk

Margaret Heffernan on Uncharted

EconTalk

Library of Economics and Liberty

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4.74.4K Ratings

🗓️ 7 September 2020

⏱️ 64 minutes

🧾️ Download transcript

Summary

How do we prepare for a future that is unpredictable? That's the question at the heart of Margaret Heffernan's new book, Uncharted: How to Navigate the Future. Heffernan is a professor at the University of Bath, but she is also a serial entrepreneur, a former CEO, and the author of five books on leadership, innovation, and the challenge of unleashing talent and creativity in large organizations. In this wide-ranging conversation with EconTalk host Russ Roberts, Heffernan discusses the central thesis of her book: The future may be unpredictable, but that doesn't mean you can't prepare for it. And smart organizations and people can learn how to do it.

Transcript

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0:00.0

Welcome to Econ Talk, part of the Library of Economics and Liberty.

0:08.0

I'm your host, Russ Roberts of Stanford University's Hoover Institution.

0:12.0

Our website is econtalk.org, where you can subscribe, comment on this podcast,

0:17.0

and find links and other information related to today's conversation.

0:21.0

We'll also find our archives where you can listen to every episode we've ever done going back to 2006.

0:27.0

Our email address is mailadycontalk.org. We'd love to hear from you.

0:33.0

Today is August 3rd, 2020, and my guest is author Margaret Heffredin.

0:38.0

She is a professor of practice at the University of Bath, Lead Faculty for the Forward Institute's

0:43.0

Responsible Leadership Program. Her latest book and the subject today's conversation

0:48.0

is uncharted how to navigate the future. Margaret, welcome to Econ Talk.

0:53.0

Thanks very much. It's great to be talking to you.

0:56.0

So your book opens with the story of three economic forecasters from the 1920s.

1:01.0

They had a lot in common. Tell us how they lived and how they forecast

1:08.0

and what that has to do with your, the theme of your book, uncharted.

1:12.0

Sure. So these are the three men who I think are broadly considered to be some of the founding fathers of forecasting as an industry.

1:22.0

And probably the best known of them is Babson, partly because of the college which he founded.

1:28.0

And Babson really believed, he was a fervent Newtonian and believed that for every action there is an equal and opposite reaction.

1:37.0

And he was really one of the first people in a whole line of economists who aspired to make economics

1:44.0

really as pure a science as physics. So he really placed great, great faith in this Newtonian concept,

1:54.0

if you like, what we would now call boom and bust. And he believed he had a way of kind of navigating the economy through those two extremes.

2:04.0

Irving Fisher by contrast was an academic. He was a man of immense young promise.

2:11.0

And he was really very famous for his predictions and for providing advice to investors.

...

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