Marco Bizzarri on China’s Role in Gucci’s $10 Billion Plan | Inside Fashion
The Business of Fashion Podcast
The Business of Fashion
4.5 • 813 Ratings
🗓️ 16 November 2018
⏱️ 25 minutes
🧾️ Download transcript
Summary
To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews
For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.
To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | How long can this growth last? |
| 0:05.0 | Forever. I don't think Gucci is in a fashion cycle. |
| 0:09.0 | The idea from the very beginning was very much to have product that are exclusive, |
| 0:14.0 | but to create a culture of inclusivity. |
| 0:16.0 | When you think about the growth in this market, What have been the key drivers here? |
| 0:21.6 | I think in China, here and now is more important than the past. |
| 0:25.6 | We need to reduce the control-freak attitude that is typical of the Western manager. |
| 0:29.6 | The world today is much more flexible and if you resonate and you talk in a way that is authentic, |
| 0:34.6 | with the right narrative, it was a passion, then you can really change the strategy. |
| 0:39.3 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion, |
| 0:43.8 | and welcome to a very special edition of Inside Fashion on the B.O.F. |
| 0:48.8 | A few months ago, earlier this year in March, |
| 0:51.3 | I had a chit chat with Marco Bitsari |
| 0:53.8 | that was one of the most popular episodes on the podcast this year in March, I had a chit-chat with Marco Bitsari that was one of the most |
| 0:55.1 | popular episodes on the podcast this year. And so we're delighted to welcome Marco Bitsari's CEO of Gucci |
| 1:02.2 | back to the Bof podcast this time in a conversation I had with him at Shanghai at the annual BOF |
| 1:09.3 | China Summit. There's been a lot of conversation |
| 1:11.4 | this year about the Chinese market and whether we can continue to expect it to grow. Well, |
| 1:15.8 | Marco had all the answers and he also told me why thus far Gucci has stayed away from joining |
| 1:21.4 | platforms like T-Mall and J.D.com. So here's Marco Bizzari inside fashion at the BOF China Summit in Shanghai. |
| 1:32.8 | So Marco, the Gucci business has basically doubled since 2015, and the whole industry has been |
| 1:41.8 | watching. And I'm going to start by asking you the question that everybody asks me, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Business of Fashion, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Business of Fashion and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.