Mara Beauty - Simple Way to Cleanse, Treat and Hydrate

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 July 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Allison McNamara's background with makeup artists, celebrities, and influencers helped create an instant demand for her Mara line of clean skincare products when they launched.

"I'm impressed that people were buying it and loving it," she says. "Much of that's from my background and the relationships I had before launching the brand."

Based on her experiences so far, Allison has words of wisdom for fellow entrepreneurs who might be considering starting a new brand.

"I believe you go through everything because you need to go through it, and you learn from it," she says. "Everything will happen in due time, and you're going to be presented with the opportunities you're ready for."

Mara's products themselves are gender- and carbon-neutral. It's also a skincare line that doesn't require many steps.

"Everything fits into one of three categories: cleanse, treat and hydrate," Allison says.

Details about future product launches are closely held secrets, but Allison says they will likely do something in the treatment and body categories.

In Part 2, Allison talks about:

* How her background helped initial marketing efforts.
* The target audience of Mara.
* How people find out about the brand.
* Advice for fellow entrepreneurs
* A closer look at Mara products.
* A tour of the Mara website.
* Where consumers can find the products.

Join Ramon Vela and Allison McNamara as they break down the inside story on The Story of a Brand.

For more on Mara, visit: https://themarabeauty.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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Transcript

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0:00.0	really believe that you go through everything because you need to go through it and you learn from it.
0:04.4	So I don't really have any regrets or mistakes. But I do think that I was reaching out to
0:10.5	retailers right when I launched Mara, which I'm, you know, we did launch direct consumer and
0:15.2	then we did get retail partnerships in the year of 2018. But I was reaching out to like a lot of
0:20.6	retailers. And I think now with hindsight,
0:22.7	like it's not bad to get on people's radar, but you don't really realize at the time when
0:28.3	you're launching that you're probably not ready for certain things. So at the time, we didn't have like
0:32.2	a 3PL system in place. We didn't have an inventory management system. We didn't have an integrated
0:37.1	ERP system to
0:38.2	calculate, you know, GL impact on costs. And I was trying to go for like some pretty big
0:44.3	retailers. And so I think maybe, you know, not letting the excitement kind of get you at the
0:49.6	beginning, like everything will happen in due time. And, you know, you're going to be presented
0:54.7	the opportunities that you're ready for.
0:56.5	And so even though you might want to be at this place
0:59.1	or scale in this way,
1:01.0	there's probably a reason why you're not able to get into that store at that time
1:04.4	or scale in the way that you'd want
1:06.1	because your infrastructure isn't quite set up for it.
1:09.3	We're going to a hot up for it. We've been a hot mess. This is the story of a brand, a podcast that helps people learn the story behind their favorite
1:26.8	consumer companies. I'm Ramon Vela, and I that helps people learn the story behind their favorite consumer companies.
1:28.3	I'm Ramon Vela, and I believe that people want to know more about the brands and the
1:32.5	products they purchase. So each week, I interview the founder of a consumer brand,
	...

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