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Woman of Influence

Mapping Out a Successful Holiday Sales Strategy with Strategist and Project Manager Dee Reller

Woman of Influence

Julie Solomon

Marketing, Business

4.71.5K Ratings

🗓️ 8 November 2017

⏱️ 54 minutes

🧾️ Download transcript

Summary

This show is brought to you by our free tip sheet, Attract Your Ideal Audience, a completely free tip sheet that will help you cut through the clutter, get crystal clear on who you’re talking to, and help you start attracting and growing your audience today! You can grab your free tip sheet at juliesolomon.net/newsletter. Last week, Forbes Magazine’s Tom Ward tell us How to cut through the noise and build an influence that is worth a brands investment. This week, strategist and project manager Dee Reller guides us through mapping out a successful holiday sales strategy! What we cover:  3 THINGS YOU MUST DO TO GET A STRATEGY IN PLACE Vision – what it means and how do you implement it Understanding the “WHY” How to put a plan in place Audience – mapping out the who and the results your audience gets from your services Understanding strategy layouts and how to structure the goals Mock Holiday Strategy – Step By Step Guide to Nailing a Holiday Strategy as a Blogger How to reverse engineer the strategy and taking action How to use affiliate links during the holiday season How to map out your assets Pre-launch – when to start planning Researching trends, keywords and seasonal angles Creating a promotional calendar Batching content prior to launch How to tracking audience response Newsletter Strategy – how to leverage it for the holiday season 4-6 week schedule for batching content during the holidays Post Holiday – how to gear up the new year for success For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.

Transcript

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0:00.0

You're listening to the Influencer Podcast episode number 32.

0:04.0

Before we dive in I want to give my warm appreciation to our reviewer of the week

0:08.0

and that is Suburban Mango and she says,

0:10.0

invaluable insight.

0:12.0

I am a newbie blogger and I started it as a not so serious side

0:15.6

hobby but I'm quickly finding myself more and more intrigued by the business side of being an

0:20.8

influencer. I just discovered this podcast and could not be

0:24.6

happier that I found it. Well thank you so much suburban mango. I am so glad that

0:29.6

this podcast is helping you. I want to hear from more of you who listen in each week so

0:34.1

make sure to subscribe to the influence of podcast over on iTunes and give us a

0:38.1

review so I can highlight your review in an upcoming episode. Make sure to screenshot this episode on your phone

0:44.6

right now and tag me on your Instagram story at Joel Solomon and hashtag the

0:49.1

Influencer podcast to let me know that you're joining in today as you know that I love to share your

0:54.2

screenshots on my story too. Last week Forbes magazine Tom Ward told us how to

1:01.0

cut through the noise and build an influence that is worth a

1:03.8

brand's investment. This week strategist and my own personal project manager,

1:09.5

the fabulous D-Reller, guides us through mapping out a super successful and profitable holiday

1:16.4

sell strategy as a blogger.

1:19.3

Ladies you are not going to want to miss this one, get out your pin and pads and get ready to dive deep.

1:25.0

Welcome to the Influencer Podcast. Each week Julie Sullivan, a marketing

1:30.0

strategist in New York Times best-selling publicist

1:32.6

takes you behind the scenes with successful influencers, bloggers,

...

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