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Manu Molina, founder of Yoga Biz Mentor, talks with J about marketing yoga classes and retreats. They discuss creating platforms before the pandemic, impacts of everything going online, working for yoga centers, transitioning roles and mentoring others, monetization and content, the fine line between sleazy techniques and fair trade, overpromising and scarcity mindset, the ickiness of selling yourself, effectively communicating the value of what you offer, how to come up with pricing, organizing retreats, and having soul in the game.