Manmade - The DTC Men’s Essentials Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 May 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Ordergroove.

When you have a story to tell, you have the show things behind the scenes, says Anthony Ciavirella, co-founder of Manmade, a men's essentials brand.

To that end, much of the development process at Manmade was documented via social media.

"All these little things that we have to learn throughout the process of why modal felt so good and why we used it - we documented, and we showed," he says. "It's not easy to start a brand not always W's. And sometimes the L's that you take will bring you to a W later on, and it's a and you want to be able to showcase the wins and showcase the losses as well because they're necessary evil to go through them."

One of the most significant tools Manmade discovered was TikTok.

"TikTok is magic," Anthony says. "It's undervalued attention. And then on the ad side, we saw some huge success because it's super underpriced, and helped us grow."

Anthony has words of wisdom for other would-be entrepreneurs considering a jump into the e-commerce world.

"Go for it. You got one life," he says. "There are so many things that can stop someone from doing it. And if that's the case right, you can do your 9 to 5 job, but then at night don't watch TV, take those two or three hours and do your research, create your business plan. ... You need to manifest your future."

In Part 2, Anthony talks about:

* The importance of being transparent during the development process.
* Why they chose the fabric they did vs. more popular options such as polyester or cotton.
* The value of TikTok.
* Advice for other entrepreneurs.
* The absolute necessity of planning.
* The importance of having the support of significant others.
* The downsides to being your own boss.
* A rundown of the products.

Join Ramon Vela and Anthony Ciavirella as they break down the inside story on The Story of a Brand.

For more on Manmade, visit: https://manmadebrand.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is brought to you by Ordergroove.

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Transcript

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0:00.0	We as an e-commerce brand wanted to do so much in terms of the authenticity behind the brand, the colors, the, the education behind it, how to be entertaining and educational when it comes to underwear and socks.
0:17.3	And they just didn't get it.
0:18.6	And they just couldn't provide what we were looking for. So we looked
0:22.1	at all of us in the face. And we said, guys, if we're going to, if this is going to work, we need to
0:27.6	pull up our sleeves and we need to learn and we need to get out there and do it ourselves.
0:32.1	And the agency we work with a good friends of ours today told us, yeah, that's the only way that I think this is going to work because you guys, what you guys want is not realistic for an agency to handle, especially
0:42.4	at the budgets you guys have at a startup. So we said, okay, let's do this. And one thing left with
0:47.6	the next. And I'm very happy and very proud of our team. We sold 8,000 units of black underwear
0:53.2	organically ourselves because of the content
0:56.9	that we put out there and the authenticity that we portrayed because it's us, right?
1:03.8	There's no, the difference I think between us and other brands is that we're front facing.
1:10.6	You know, the co-founders are in front of the brand and they're the face of the brand, right? So that's where I think we're winning and that's where I know we want to continue going because there's definitely, it's working, right?
1:33.0	Recorded at Send Lane Studios.
1:37.1	This is not your average entrepreneur or e-commerce podcast.
1:39.7	And he's not your average host.
1:43.9	This is the story of a brand with your host, Ramon Vela.
1:52.0	It's time to let your customers enjoy the products they love without the friction of reordering. And that's why innovative brands like Pete's coffee rely on order group's subscription solution
1:57.0	to build long-lasting relationships that drive recurring revenue.
2:06.3	From enrollment incentives to churn-fighting AI, OrderGroove gives your business the tools it needs to be a subscription success story.
2:09.3	Visit ordergrove.com or slash story to book a demo today and receive two months off your
2:14.9	first contract.
2:16.3	Again, that's ordergroove.com forward slash story.
	...

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