This is The Guardian.

The Guardian is a great place to cut through the noise, consider approaching it as if you're writing a letter to your friend.

Keep your emails informal in tone, conversational, intimate even.

And above all, make your readers feel something.

Share relatable stories times you felt disappointment, rejection or failure for example.

Even if your readers haven't had that exact experience, if they can connect with the emotion at the centre of your story, they are more likely to keep reading.

To find out more about the art of email marketing and communication, visit the Guardian.com forward slash email marketing with MailChem.

Hi Podfans Max here, Barry's here too.

Hello!

Football Weekly is supported by Lloyd's Bank and their Money Management Tools on their mobile banking app.

Barry, how's your bank account looking?

Now we're wet into the wrong side of Christmas.

Erm, it's not bad actually, it's in the black.

That's all I can ask for.

Someone's doing all right, I'll just show off.

Barry, Lloyd's Money Management Tools can help you stay on top of your money for example.

Lloyd's has a subscriptions manager, households right now spending an average of £422 a year on subscriptions with Lloyd's subscriptions manager tool.

You can block or cancel subscriptions, you no longer need in a few simple taps.

That is good because I'm paying £699 to get Serie A broadcast to my flat in London and I live in Australia.

So I'm quite good to get rid of that.

I'm on board.

And actually, I have got a subscription to Apple TV because I want to watch Ted Lasso but I don't know on what device.

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