If you want to help a million people, sure, then you can help a million people with the content you make.

And then you can monetize through the elite. And so you can sell to the few and help the many.

So if you think about what I do, I make the majority of my money on my portfolio, just to be very candid with you guys.

Like, we make a lot more on the deals that we do than on the tickets you guys bought. I get my fulfillment from making

all the content I make, writing the books that I do. That stuff fills me up. But I do the deals

because I also like making money. This is why I'm not a big like follow your passion thing guy,

because I started being really into fitness, and then I started a gym, and then I did well with my

gym, and then realized that nothing in my day had anything to do with fitness. And I'm doing payroll,

rent, marketing, sale, I'm doing all the stuff of business, and I'm basically never doing fitness.

And so unless you want to be a personal trainer, unless you want to do hair styling, that's like

the true passion, then eventually you're going to get out of it.

And so if you want to keep that cup filled, you just find a way that you can still scratch

that itch in a way that doesn't disturb the business.

If you try to start a second business because you have this other thing, it'll also quickly

become another business that isn't the passion.

I've done a lot of quarterlies and strategic planning for portfolio companies.

I've been to enough of them to know how to do them well and how to do them shitty.

And so what I want to do is give you kind of a framework for leaving here with the highest leverage action items to go home with.

And then we'll do all the Cues and A's. Okay?

Number one is what.

Number two is how.

Number three is who.

...