One of the big objections is, oh, there's already a coach doing this thing.

Like, I can't compete with that person.

We're not competing with them.

We're creating a unique offer for a very specific niche that is not in competition with

anybody else.

There are a lot of coaches in my community that are doing business.

But my niche is so very specific.

That's why my offer will work and why people will come to me versus maybe some of the other coaches who are super successful and like making millions and millions of dollars doing what they're doing.

Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online

business coach. I'm an ads expert and most importantly, I'm a dad. And this show is where we help

establish online course creators and coaches create more profit, more impact, with less hustle.

All right. Let's get into it. All right, welcome back to the show,

my friends, how the heck are you today? Thanks so much for coming to hang out and tuning in today.

So I love this topic that we're going to be talking about because this is something that I struggle with so much early on.

And we're going to be talking about creating offers and why it is one of the foundational skills that you really need as an online business owner if you want to be successful.

And it sounds so obvious, right, that we needed an offer

in order to generate revenue in our business. Well, it reminds me of in January 2014,

so eight years ago at the time I recording this, I had been 15 months removed from my corporate job after I left.

And I was burning through my savings.

And I was getting pretty darn close to like, all right, I'm going to have to do something here.

Maybe go back to corporate, which is not what I wanted to do.

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