Making Customer Stories Profitable: A Proven Framework

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 10 July 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strengthen client relationships with authentic, trust-building narratives, I interview Joel Klettke.

Guest: Joel Klettke | Show Notes: socialmediaexaminer.com/674

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Transcript

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0:00.0	Hey there, Mike Stelzner, before we get started with today's podcast, picture this.
0:05.5	While your peers are struggling with basic chat GPT prompts, you're the marketer everyone turns to for AI solutions.
0:13.1	You're automating tasks that used to take hours, creating stunning visuals in minutes, and analyzing data like a pro.
0:22.8	This, my friends, is not a fantasy.
0:29.5	It's exactly what's happening to marketers in the AI Business Society. When you join the AI Business Society, you get monthly live training from leading experts, real world examples you can
0:35.2	implement immediately, and a community of innovators pushing the
0:39.4	AI boundaries. Don't let this moment pass you by. Visit social mediaexaminer.com
0:45.2	slash AI and start your AI transformation today.
0:53.2	Welcome to the social media marketing podcast, helping you navigate the social media jungle.
0:59.9	And now, here is your host, Michael Stelzner.
1:04.0	Hello, hello, hello.
1:05.2	Thank you so much for joining me for the social media marketing podcast brought to you by social media examiner. I'm your host,
1:12.9	Michael Stelzer, and this is the podcast for marketers and business owners who want more exposure,
1:18.0	more leads, and more sales. Today's topic is 100% going to lead you to more sales. We're going to be
1:27.3	talking about customer stories.
1:30.0	And we're not talking about something like a little quote on your sales page. We're talking about
1:34.8	how to develop customer stories that help you move people into customers, regardless of what
1:43.4	part of the sales cycle they are in.
1:45.5	Today's guest is one of the best experts I've ever met in my life, and we're going to go
1:50.3	really deep into the tactical procedures to develop these stories, how to use them, and so much
1:57.4	more. I'm going to be joined by Joel Kletke, and I can assure you this is going to be one of those ones
2:02.6	you might even want to listen to twice.
	...

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