Make Your Marketing Stand Out By Being Different | feat. Thomas
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 11 November 2022
⏱️ 21 minutes
🧾️ Download transcript
Summary
To stand out and generate results for your business, you must be "original" in marketing your brand. This is something Thomas "Ai Nerd" Helfrichis knows well. As the founder and CEO of Instantly Relevant, Inc., he believes there are too many carbon copies in the virtual world. Therefore, he encourages businesses to differentiate themselves from their competitors by using distinctive and customized marketing strategies. How can you achieve this? Simple. By building trust and relevance. Join us in learning more about Thomas' insights and marketing tips you can incorporate into your own business.
Also in this episode:
- How to use technology to drive authentic engagement in your business
- Using technology and people together to create content
- By being authentic and vulnerable, you attract clients who are a better fit
- By making specific and detailed goals, you are more likely to achieve them
Connect With Thomas:
Website | Linkedin | Calenderly
Stay Connected With Kelly:
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Grab one of Kelly's bestselling books:
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:28.1 | Let's get started. |
| 0:30.0 | All right. Welcome back. This is the Kelly Roach Show. |
| 0:32.3 | And I'm excited to have a special guest with me here today. |
| 0:34.8 | Thomas Halfrick. Thomas, welcome to the show. |
| 0:38.2 | Thank you for having me. I'm excited to be here. This is fun. |
| 0:41.6 | Absolutely. So we're going to really dive into today talking about why being |
| 0:46.8 | different in your marketing is what's going to stand out and actually get results for your |
| 0:50.7 | business. That's not big near and dear to my heart. But Thomas, before we get into that, |
| 0:55.0 | why don't you share a little bit about your entrepreneurial journey and how you arrived at the |
| 0:59.6 | work that you're doing today? Wow. That shows long enough. We'll keep it short. |
| 1:04.8 | So about two years ago, I found it instantly relevant and we're a digital marketing company |
| 1:09.8 | focused on founders, entrepreneurs. I say passionate founders, ambitious entrepreneurs, |
| 1:14.0 | and pioneering startups. Let's get a little bit chunky and funky with it. |
| 1:18.1 | I did that because throughout my entire career as a technologist and somebody who understood AI |
| 1:21.9 | and intelligent automation systems and consulting and all that stuff, I found that I was spending |
| 1:27.3 | more time in leadership positions creating content, trying to promote it, trying to market it, |
| 1:32.7 | work with marketing, and it took forever. It cost too much. It never was in the tone that I |
| 1:37.9 | intended it by the time it was done. And it's like, this is just, this got to be a better way. |
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