Make MORE Sales by Understanding These 4 Buyer Types with Jillian Murphy

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 1 September 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Selling doesn’t have to feel scripted, pushy, or awkward. In this episode, co-hosted with my husband Chris, we sit down with our good friend and one of the top sales and messaging experts we know, Jillian Murphy. She breaks down the exact framework she used to help clients close $108K in 32 days and a $30K turnaround, ways to close high-ticket offers right inside the DMs, how to connect with different buyer personalities, and why the language you use in your content determines who you attract. Get ready to make sales with confidence and start attracting the right clients! Check out our Sponsors:SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host HIGHLIGHTS 00:00 What is sales for you? 07:30 Where the “ick” around sales comes from and how to overcome it. 12:45 The 4 main buyer types (and how to sell to each one). 19:00 The content strategy that is outperforming B-rolls in 2025. 22:45 Jillian’s two-part framework for closing sales in the DMs. 26:00 Do’s and Don’ts of selling in the DMs. 32:00 How do you handle objections? 35:00 Client success stories from $30K turnarounds to $108K cash in 32 days. 44:00 How AI has changed sales. 45:30 Which platform to grow on vs. which to nurture on. RESOURCES 20 ways to break through DM conversations HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci Follow Jillian: @thejillianmurphy

Transcript

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0:00.0	This episode is sponsored by Shopify.
0:04.4	Try the e-commerce platform I trust for Glosi.
0:06.3	Sign up for your $1 month trial period at Shopify.com forward slash happy.
0:11.0	Bravo.
0:11.5	Head over to bravo.com forward slash earn and use the code earn to get 50% off starter
0:16.5	and business plans for the first three months of an annual subscription.
0:19.6	Blinds.com.
0:20.7	Blines.com is giving our listeners an exclusive $50 off when you spend $500 or more.
0:25.6	Just use code to earn at checkout, limited time offer.
0:28.6	Rules and restrictions apply.
0:30.6	See blinds.com for details.
0:32.6	I give my audience an identity.
0:34.6	I call them action takers.
0:36.6	I'm like people who are ready to make the next move. You don't have to ask permission for anybody you know what you want. So I'm using this type of language in my content all the time. Oh, so who do you think I'm attracting? Action takers. People don't ask their partner for permission. People that know what they want and they're ready to move. Because what I want to do is give them the identity of where they want to go, but I'm also giving the identity of who I want them to be in order to make an
0:58.9	investment. That's good. That is so good. Damn. to the Earn Your Happy podcast. This episode is so good. There is not one person alive that I don't think should learn sales. It is such an advantage and a secret superpower in your life if you understand sales. And that's why I'm excited to have Jillian Murphy on the podcast today.
1:29.1	She's a sales and business mentor.
1:31.1	She's helping five to seven figure coaches ditch sales calls and finally exit the revenue
1:35.4	roller coaster with her proven sales framework.
1:37.6	She's got 20 years of experience in corporate sales marketing and she built her business
1:40.9	from zero to six figures in the first year to then having her first six figure month, 18 months in all.
1:48.3	Jillian is a coach in our mentor collective mastermind as well, and she has changed so many people's lives in there.
1:56.1	We're so excited to have her in our mentor, a collective mastermind.
	...

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