Make America Strong: How This Marine Is Bringing Strength, Jobs & Grit Back To America | Grant Broggi | Ep. 65
The Clay Travis and Buck Sexton Show
iHeartPodcasts
4.5 β’ 11.4K Ratings
ποΈ 8 October 2025
β±οΈ 73 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
When COVID shut down his gyms, Grant pivoted and launched an American-made barbell and plates company, proving once again that Marines adapt and overcome. Major Grant Broggi is a Marine officer, founder of The Strength Co., Starting Strength Coach, and American entrepreneur.
Grant shares his story of growing up near Parris Island, choosing the Marine Corps after 9/11, and discovering the lifelong connection between faith, discipline, and strength. From his days at The Citadel to leading Marines in combat zones, Grant reflects on how hardship builds leaders and why strength training is more than just lifting weights—it’s about confidence, resilience, and culture.
Next Steps:
π« Get coaching by David Rutherford: https://www.froglogicinstitute.com/
π Get David's novel, The Poet Warrior: https://www.ballastbooks.com/ballast-bookstore/the-poet-warrior
π° Sign up for David's weekly newsletter for free coaching tips, updates, and more: https://davidrutherfordletter.substack.com/
π₯ Get Grant's American-Made Barbell Equipment: https://www.thestrength.co/
The Strength Co. on X: https://x.com/thestrength_co
The Strength Co. on YouTube: https://www.youtube.com/@thestrengthco
Follow Grant on X: https://x.com/GrantSSC
π² Follow us on social media: https://linktr.ee/davidrutherfordshow
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TIMESTAMPS:
00:00 - Intro
03:47 - Why Grant Joined The Marine Corps
08:39 - His Father’s Lessons On Sacrifice & Building Community
15:30 - The Citadel, Doing Hard Things & Building Discipline
31:56 - Teaching People How To Get Strong
38:57 - Starting A Business During Active Duty
47:51 - The Insane Story of Why Grant Starting Making Weight Plates
01:00:34 - The Reaction To Pete Hegseth’s Speech Inside The Corps
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Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:04.3 | Hey, I don't care if you're in the style of strength training I'm doing, but like, |
| 0:08.0 | here's what my company is. |
| 0:09.4 | We make USA products, no matter what, here in America, and they're better than anything |
| 0:15.8 | that you can import and you're going to pay more. |
| 0:18.2 | And like, we create jobs for other American citizens. |
| 0:38.7 | Dave Rutherford wants a home jam. He's like, yep, I want to, like, walk out of the gym when I don't want to do something hard. Look at my plates. Like, there's a Marine that made these plates in America, and, like, I support that. Well, I mean, I'm all fired up right now. What you're talking about is the essence of what America represents. |
| 0:40.4 | Just your story alone. |
| 0:45.9 | Like a guy grows up, got a pastor's son, going to the Citadel, going to Marine Corps, |
| 0:49.5 | going to combat, running young men, teaching them how to strengthen, |
| 0:54.3 | get hit with a pandemic, comes up with a business idea, blows it up. |
| 0:56.8 | Now you're making American iron, man. |
| 1:01.1 | And that's the story that I think is coming back in America. One of the things that I've learned in my life is that if you want to go to war, you've got to have Marines. |
| 1:19.3 | Now, there's a reason for this, and that reason dates all the way back to the late 1700s. |
| 1:27.3 | And throughout every stage of the United States, our development, our prowess from a military stance, |
| 1:38.9 | the one unit that has always been at the tip of the spear for that entire time is the Marine Corps. |
| 1:45.2 | And, you know, there's a lot of people out there that'll say Rangers lead the way or |
| 1:49.8 | seals are the tip of the spear or all that. It's all bull. The reality is, is that the core is the |
| 1:57.0 | heartbeat of the military. They do the best training. They have the best committed human |
| 2:02.7 | beings and they're willing to go anywhere, any time to get the job done and always the dirtiest |
| 2:09.0 | deeds. So today I am absolutely fired up to bring on one of Jordy's close friends, |
| 2:16.5 | uh, major Grant Brogey, who is also the owner of the strength |
... |
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