Make 30% more in revenue using this secret strategy

Kim Komando Today

WestStar Multimedia Entertainment, Inc

News, Tech News, Technology

4.8 • 770 Ratings

🗓️ 18 January 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We are all familiar with online display ads. They are those ads that jump at you when you are browsing a website. What you may not know, is how these ads end up on a particular page or why you are seeing them. Kim talks to specialist Heath Shaffer, owner of boutique AdOps firm NicheREV, for an insider scoop on everything that goes into the ads that you see, from advertisers who bid for the spot to the details that go into serving the ad on the website, and most of all, how to make money as a publisher.

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Transcript

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0:00.0	You know those ads that always follow you around? I like to use the example of bad boots, right?
0:12.0	You look at a pair of boots and then suddenly, everywhere you go, you see the same ad for these boots, and you're like, leave me alone.
0:19.4	Well, it's all about online advertising, online marketing, web advertising.
0:24.1	And it also includes email marketing and something called sem or search engine marketing,
0:29.2	social media marketing.
0:30.4	I mean, everywhere you go, somebody's trying to sell you something on the internet.
0:34.0	And for a good reason.
0:35.5	I mean, in 2016, this is amazing. Internet advertising revenues in the United States actually surpassed those of cable television and broadcast television. Who would have ever thought? In 2017, internet advertising revenues in the United States, take a guess. What do you think that number is? Just say it out
0:55.3	loud. Okay, you're wrong. It's $83 billion. Oh my gosh, that's almost 15% more over 2016.
1:04.0	And when you start thinking about online advertising, when is the last time you actually clicked an ad?
1:09.1	I know. That's why a lot of publishers are pushing their
1:13.6	content behind paywalls. And in this Commando on Demand podcast, let me tell you, you don't want to
1:19.0	miss a moment. It's amazing. You're going to learn the secrets of online advertising, the things that
1:23.6	publishers and the advertising networks, they just don't want you to know this.
1:28.3	So whether you're simply a person who's wondering why you see certain ads, or maybe you are
1:33.4	the CMO, the chief marketing officer wanting to buy ads online the most cost-effective way,
1:39.4	we totally have you covered.
1:41.3	So stay right where you are.
1:43.1	First, we have to say a special thank you to some of our partners who help make these podcasts possible.
1:52.0	I'm Heath Schaefer. I'm the CEO of Nishrev LLC. I haven't had a boss in almost 20 years. And my wife and I are serial entrepreneurs.
2:07.8	All right. Are you ready? Welcome back to this command on demand podcast. We're going to talk with
2:12.1	Heath, who you just met, about the nuts and bolts of online advertising. So let's just start at the beginning.
	...

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