Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 12 February 2024

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivoted to another ambitious idea: breakfast cereal that tasted like the Fruit Loops and Cocoa Puffs of childhood–but minus the sugar and grains. Drawing on their roller-coaster experience with Exo, Gabi and Greg revisited winning strategies, and scrapped the plays that didn’t work, eventually building Magic Spoon into a nationwide brand.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Sam Paulson.

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Transcript

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0:00.0	Wunderry Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
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	...

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