This is Recode Media with Peter Kafka. That's me. I am part of the Vox Media Podcast Network. I'm recording this in New York City, but I was recently in Huntington Beach, California, where it was beautiful, and it was also the place where he hosted the Code Media 2018 conference. We talked to smart people. We learned a lot of stuff. If you weren't there, good news. Some of that conference will be here on this very podcast. This is one of the highlights of Code Media, in my humble opinion. It's a conversation I had with Rony Abivitz. He's the CEO of Magic Leap and Adam Silver. He's the commissioner of the NBA. Those guys are collaborating on something it's hard to describe. When you hear us talk about it, you'll have a little bit of a better sense. There's a cameo from Shaquille O'Neal. It's a weird, cool, interesting project. Magic League is a weird, cool, interesting company. People are still very skeptical that that's actually going to turn into a thing. And that's kind of one of the things we talked about. Anyway, enough of me talking. Now you can hear me talking to Ronnie Aibovitz and Adam Silver.

Roni, Adam, why are you guys on stage together?

Well, we're partners with Magic Leap, and we're thrilled that we're invited to be here

with Roney and be part of this presentation.

I think one of the things we spend a lot of time

at the NBA is what the next generation presentation

of sports will be.

And we've watched sort of the trends over the years

where we've gone obviously to high definition,

which has made a huge different sports fans.

We've looked at virtual reality,

we've looked at augmented reality, We've looked at augmented reality.

And then Rony, I think beginning about three years ago, when we met, came to me and said,

we have something that's going to blow you away that is far different than anything you've

seen before.

And we've really enjoyed partnering with Magic Leap now.

And I'll let Roney speak to the announcement and to the

product that's coming to market.

But I think we're honored, in essence, to be one of their initial partners.

We're taking in our content, our sports content, and then looking for new ways to

present it and to ultimately find better ways to engage fans.

Because at the end of the day, it's about storytelling, and it's about bringing those experiences

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