Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

Welcome back to Your Brand Amplified.

The Podcast with All Things PR.

I'm your host Anika Jackson of Anica PR.

And I'm here with the lovely Madison Philo.

Hi, how are you?

I'm good. How are you?

Good.

So we ask five questions of everybody who comes on.

Full disclosure, Madison is on the Anaka PR team.

She is amazing and I'm so grateful that you came, you know, into my path.

So before we get into your PR story, what's what is your story?

Well, I grew up in Berkeley, California, so I've always been a part of a very progressive environment and close-knit community in a lot of ways.

So being a part of a company like Anika PR that is so focused on amplifying the

voices of people of color and all types of other people who have built their

businesses and their successes from the

ground up is really important to me. I went to college in Boston at

Boston University and I studied advertising and it took me four years to figure out that I didn't want to go into advertising.

So PR has been a really great sort of branch off of that that has enabled that has enabled me to use a lot of my skills

that I learned both in college and otherwise in writing

and just promoting in general and putting all those good things

...