4.6 • 13.2K Ratings
🗓️ 11 December 2019
⏱️ 28 minutes
🧾️ Download transcript
It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses.
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0:00.0 | Hey, prime members. You can listen to business wars. Add free on Amazon music. Download the app today. |
0:12.3 | A note to listeners this episode contains adult content. |
0:18.6 | It's a Sunday morning July 1923. |
0:22.7 | Bernie Gimbal and Horace Sacks gaze out the train window as fields whiz by. |
0:28.1 | They're heading back to New York City after a weekend together with her families on the Jersey Shore. |
0:33.3 | Horace is the 41-year-old president of Saxon Company, a department store for fashionable clothing, |
0:39.2 | situated on Harold Square right between Macy's and Gimbal's. The store that became synonymous with |
0:44.8 | fashionable and gracious living. He wears a tall fedora and a bespoke suit. He looks cool and |
0:51.3 | collected, but he's in a jam. Bernie, you know we want to build another more upscaled store run |
0:57.7 | Fifth Avenue uptown, right? Yes, we've talked about it. Have you figured out a way to pay for it? |
1:03.0 | That's exactly the problem. If I don't get capital quick, it won't happen. And without a more high-end |
1:09.4 | store, well, Bernie, Sacks won't be able to compete with you guys and Macy's. We'll go down. |
1:16.8 | Some might be relieved that a competitor might fold, but Bernie's concerned. |
1:22.9 | True, Sacks is his competitor right across the street, but he and Horace are close. They commute |
1:29.1 | together, go off together, their family's vacation together. Bernie doesn't want Horace's business to |
1:36.0 | fail. Bernie puts his head in his hands and thinks about his friend's predicament. Horace fiddles with |
1:42.9 | his pocket watch, a bit embarrassed by his own plight. Bernie looks around the train car, |
1:49.3 | and then motions to Horace to lean closer. Horace, Horace, I have a proposal for you, |
1:55.2 | but I see a half a dozen Wall Street guys in this car. I don't want anyone to catch wind of this, |
2:00.7 | okay? Follow me. Bernie and Horace grabbed their weekend bags from the overhead racks |
2:07.6 | and head to the next car over. It's a freight wagon. Crates line the walls and sitting in the middle |
2:15.0 | of the car is a shiny mahogany coffin. The two note the coffin and exchange looks, |
... |
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