Macy's Executive Rachel Shechtman on Redefining Retail | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 17 May 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine."

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Transcript

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0:00.0	I like a challenge and not having the answer doesn't scare me. It inspires me.
0:07.9	Take me back to the moment when you first came up with the idea for story.
0:12.8	I kind of thought to myself like, why can't retail be a media channel? Everyone was focused online
0:17.5	and last I checked, we still live in the real world and so I was like,
0:20.9	now is the time for a store.
0:21.9	Talk a little bit about how the Macy's partnership first came about and why you ultimately
0:26.2	decided that was the right next step.
0:28.5	The idea that I was going to be in a place where someone wasn't going to try and change
0:32.2	me and say, hey, we value and appreciate that you're bringing an experience and expertise.
0:37.3	We're going to carve out
0:38.2	this new area and come and build it. Hi, this is Imran Ahmed founder and CEO of the business of
0:45.8	fashion. This week on Inside Fashion, we talked to Rachel Shechtman, an old and dear friend of mine
0:51.7	who recently sold her pioneering retail business to Macy's.
0:56.3	A few years back, Rachel came up with the idea of launching story.
0:59.7	And the way she always pitched it to me was it was like a magazine and a retail store
1:03.6	combined so that everything in the store would change every couple of months.
1:07.2	Well, after several years of hard work and toiling, Rachel connected with the CEO of
1:12.9	Macy's, Jeff Gannett, and they agreed to partner together. Rachel is now brand experience
1:18.5	officer at Macy's and recently took her story concept, which existed as a single store on 10th Avenue,
1:25.4	New York, and rolled it out to 36 Macy's stores all around the
1:29.0	United States. So I sat down with Rachel in New York to learn a little bit about her journey
1:33.7	and the acquisition by Macy's and all of the plans that she has to take this interesting
	...

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