M.M.LaFleur - Supplying Your Work-to-Weekend Wardrobe
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 25 August 2021
⏱️ 40 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
The world's a better place when women succeed - that's the motto of M.M.LaFleur, says Sarah Miyazawa LaFleur, Founder and CEO of M.M.LaFleur. In the second half, she describes how circumstances pushed her to start the brand.
The brand creates beautiful designs focused on practical elements through constant conversations with customers and their evolving needs - especially during the pandemic when many women had to find new jobs. M.M.LaFleur makes it a mission to make interview outfits that are practical but professional.
Their 2013 clothing is different from 2017 and still different from 2021 because fashion is constantly changing. When once dresses were the preferred style, today it’s pants and suits.
In part 2, Sarah talks about:
* Taking the “chore” out of fashion shopping.
* The company’s approach to creating clothes.
* Functionality away from the workplace.
* The way the company has harnessed customer interaction as a top strategy.
Join Ramon Vela and Sarah Miyazawa LaFleur as they break down the inside story on The Story of a Brand.
For more on M.M. LaFleur, visit: https://mmlafleur.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce |
| 0:10.4 | podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.6 | Our company motto is, the world's a better place when women succeed. |
| 0:26.6 | So, you know, we joke that our clothes should be the least interesting thing about you. |
| 0:31.6 | And hopefully, if you put on our clothes in the morning, you don't even have to think about it for the rest of the day because you're just so comfortable in it and you feel like yourself. |
| 0:42.8 | If managing your ads drives you crazy and you're all about automating your e-com business, |
| 0:48.3 | then you have to give Storia a try. |
| 0:51.3 | Storia will launch, optimize, and scale your ads on Google, Facebook, and |
| 0:55.1 | Instagram without you having to do anything. Their powerful AI will optimize your campaigns 24-7, |
| 1:02.5 | delivering the best ads to the right customers. They're a Google and Facebook partner that |
| 1:06.7 | supports over 400,000 merchants. That's 400,000. |
| 1:12.2 | To get started and enjoy a 33% discount |
| 1:14.9 | for the first month, |
| 1:16.0 | simply visit storia.com forward slash story. |
| 1:20.5 | That's story, S-T-O-R-E-Y-A dot com |
| 1:25.0 | forward slash story. |
| 1:27.1 | Hey, don't forget to listen to part one of this amazing feature. |
| 1:30.9 | Now, let's get back to the story. Yeah, and I think that that's exactly the feeling that we need to |
| 1:40.1 | capture, you know, kind of just to put a, to tie the last conversation. |
| 1:45.6 | It's, uh, those are the, those are the feelings in the, and the North Star, I guess, if you |
| 1:51.1 | will, that kind of can help you get through a lot of the other stuff. |
... |
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