Lure - The Inner Beauty Brand

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 4 August 2022

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is also brought to you by Sendlane.

It all started with Lure, Co-Founder Monica Reese's experience with her dad, a Vietnam vet suffering from PTSD and Alcoholism. “I grew up in quite a chaotic situation…I was always nervous and very anxious,” says Monica. That’s when she turned to CBD, “It changed my life. I felt more patient. I was more present for my children because I could take it, and the nerves were gone, but I was still very present.”

In today’s feature, we talk to Monica Reese, Summer Rice, and Kara Kelly, Co-founders of Lure. This brand produces premium domestically and organically grown hemp-based products designed for women and which men can enjoy too.

With each having a unique story of how CBD impacted their lives, they realized they could help other women too. Whether as moms or caregivers for aging parents, executives, or entrepreneurs, “it's hard to take time out for yourself,” and Lure was created to bring just a little calm to a chaotic life while still being present.

In this feature, we discuss:

* Their gratefulness for each other, investors, and their community of women
* Why they chose the business
* Their “non-negotiables” in the business and products ingredients
* The social justice aspect of the brand
* Advice for entrepreneurs
* How the products work
* Breakdown of the product line
* How they choose which products to produce
Plans, including upcoming products
* Why they chose the name “Lure”

Join Ramon Vela and Monica Reese as they break down the inside story on The Story of a Brand.

For more on Lure, visit: https://thelurelife.com/

***Here's a gift from Lure for my listeners, Get 20% off the Relief Stick. Just use promo code THESTORYOFABRAND***

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	My dad is this incredible big man and just funny.
0:04.3	He used to make everybody laugh wherever he went,
0:06.5	hilarious guy and really a good-hearted man.
0:09.2	But he was a Vietnam vet.
0:11.0	And when he came back from the war, he was an alcoholic.
0:15.2	He had PTSD and I grew up in quite a chaotic situation.
0:20.6	So I had a nervousness that was with me for years.
0:25.0	Just it wasn't that it was diagnosed, but I just was always nervous and very anxious.
0:30.9	So for example, if I would be out and someone would drop a glass, I would jump out of my skin.
0:36.0	You know, just I dealt with this for years.
0:38.4	And then a few years back, a friend told me about CBD.
0:42.6	I'd never tried it.
0:43.8	And I didn't know what it was, but I tried it.
0:46.0	And after a few days of using it, I finally felt calm.
0:50.3	So I thought, this is amazing.
0:53.3	And it really was, it really did change my life.
0:56.7	I felt more patient.
0:58.4	I was more present for my children because, of course, I was able to take it and the tincture and the nerves were gone, but I was still very present.
1:24.6	I was still very present. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more about
1:28.6	the brands and the products they purchase. So each week, I interview the founder of a consumer
1:33.2	brand, unpack their story, their products, and their mission so you can decide which products
1:37.9	are worth buying and which brands are worth supporting. It all started with Lour, cofounder Monica Reese's experience with a parent suffering from PTSD.
	...

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